Analyzing the Competition: SEO Benchmarking for Law Firms

Analyzing the Competition: SEO Benchmarking for Law Firms

Posted on: 6 May, 2024

There are several steps you can take to elevate your content strategy. Whether you’re building your brand personality and tailoring content for your customers or beginning to work on SEO, a solid content marketing strategy makes an invaluable first impression on visitors.

A cornerstone of a good content marketing strategy is implementing SEO best practices, though it can be hard to know where to start. The majority of consumers spend several hours of the day browsing the web, so it’s important to roll out your SEO properly.

However, if you need help implementing your strategy or elevating your site, contact a law firm marketing agency at your earliest convenience.

We have the plans and the tools to bring your site to life at Actionable Agency. We’ve been assisting law firms in developing a consistent, effective plan for several years and are ready to assist you today.

Do Citations Improve SEO Ranking?

Begin with the fundamentals when developing a thorough marketing plan. From voice and tone to long-form content, a lot may go into this process. Improving your customer experience begins with a consistent core message and clear brand throughout your posts.

Once the basics are down, focus on local citations and link building. For example, local citations are links and unlinked online mentions of your company. These types of mentions can include your law firm’s physical address, contact information, and, sometimes, your website URL.

Citations can improve SEO rankings, bolster traffic to your site, and, best of all, foster trust with current and future clients.

Best Practices For Boosting SEO

Next, make sure you tick the boxes of the most important SEO best practices. A few steps to implement these SEO best practices include but are not limited to:

  1. Align your legal content with your search intent: Look at search results for your desired queries. In other words, find out what your potential clients are looking for on Google and write your content accordingly.
  2. Create accurate title tags and meta descriptions: This step is simple but important. You can better pull in readers by ensuring your title tags and meta descriptions are compelling. A good rule of thumb is to keep your title tag under 60 characters while keeping it descriptive but concise.
  3. Optimize your website’s speed: First, check your website’s speed with any free tool online. Not only can you get insights on page speed, but you can also get recommendations for ways to improve your site’s speed.

Contact Actionable Agency For SEO

If you don’t know where to start regarding your strategy and your legal website content, an experienced law firm marketing agency can come to the rescue. 

Actionable Agency is well-versed in law firm marketing and delivers an extensive range of marketing options to attorneys nationwide for online and offline promotion. 

When you’re ready to source new clients and generate high-traffic leads, contact Actionable Agency today.

Contact us at (818)-949-2618 at your earliest convenience. We’re here to help you create an exceptional user experience that sets your firm apart from the competition.

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