How Productive is Adding Videos to Your Law Firm’s Website?

How Productive is Adding Videos to Your Law Firm’s Website?

Posted on: 4 October, 2021

Promoting your law firm’s website so that it gets to as many people as possible is important to help bring in new business. However, it is necessary that while expanding visibility, you are doing so effectively and targeting the right people who are most likely to need and use your services. 

There are several different ways that you can make your law firm’s website stick out from the crowd and draw attention. One way to express content and more dynamic information about your law firm is through custom videography. It is true, adding high-definition videos that are full of interesting and useful material has the potential to vastly increase the number of views that your website receives. 

Why Videography is so Powerful for Websites

Studies have shown that when a website incorporates videos, it will receive as many as two times the number of views that it would if it did not have the media. Videos can do a number of beneficial things for your law firm:

  • Give your audience a better feel for your law firm’s brand, the environment your firm fosters, and how the process works.
  • Provide your audience with information on your involvement in the community.
  • Inform your audience of your law firm’s successes and how your services helped others.
  • Quickly address any frequently asked questions that your firm receives.
  • Show testimonials from happy clients that benefited from using your legal services. 
  • Improve a potential client’s comfort level in calling your firm.
  • Build trust in your firm.
  • Engage individuals that prefer to use their mobile devices to search for services.
  • Make your content more simplified and more uncomplicated to consume.
  • Increase organic shares of your content throughout social media platforms.

Videos can do many things including motivate those who visit your site to become hot leads. 

Actionable Agency is a law firm marketing agency that can provide professional video production services to help you boost the power of your website. Once the videos are made and finalized, they will be put to work on various channels like YouTube, for example.

When you work with Actionable Agency you will have streamlined, supportive, and personalized legal marketing services like video production from start to finish. Choosing Actionable Agency to handle your law firm marketing strategy allows for better peace of mind that you are getting the highest quality legal marketing solutions while you focus on the business of running your law firm.

Video marketing is just one part of a fully comprehensive marketing approach that can improve the grasp of your law firm, and ultimately the number of leads calling your firm. Videography is a powerful marketing tool that easily reaches out to prospective clients and has the ability to prompt them to inquire about your services.

Speak with a Law Firm Marketing Company Today

Legal video marketing services can update and modernize your website and improve its reach to your target audience. Contact Actionable Agency for more information at (855)206-9689. 

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