Leveraging Local SEO: Boosting Visibility for Personal Injury Lawyers

Leveraging Local SEO: Boosting Visibility for Personal Injury Lawyers

Posted on: 12 February, 2024

It’s no secret that the legal landscape can be competitive, particularly regarding online marketing and search engine optimization. However, you may be wasting time and energy if you restrict your keyword research to simply the most popular terms.

A myriad of issues and needs in the legal field are bound by local laws and geography. When people in your area search for content applicable to their needs, you want to be at the top of their list.

Therefore, local SEO is essential to improve your search engine rankings on Google and other major search engines.

That said, you may not know where to begin when creating your marketing and SEO strategy. Thankfully, our skilled staff at Actionable Agency knows what it takes to revamp and lift your SEO. We’ve been assisting law firms in developing a consistent, effective plan for several years and are ready to help your team today.

How is Local SEO Defined?

Local search engine optimization focuses on local search engine results page (SERP) elements. When Google determines that a search query has a location-based intent, these components appear at the top of the page, often accompanied by a map.

Meanwhile, results that are not sponsored or enhanced in any way are the emphasis of organic search. If you want organic search results to help with local SEO, you must think like a local.

What is Google Screening?

Ads featuring “Google Screened” results for local providers are also prevalent while searching for a lawyer.

Ads for service providers that have passed Google’s extra screening processes are labeled “Google Screened.” Childcare providers, banking companies, healthcare conglomerates, and legal firms are just a few industries that use this function.

You’ll find that Google Screened provides information on local companies, including ratings and hours of operation, similar to the Local Pack.

Again, local search engine optimization is crucial for law firms since most attorneys cater to clients in a limited region. So, unless you have a nationwide clientele, local leads are your bread and butter.

The Essential Components of Local SEO

Here are a few basics of local SEO for law firms and how to apply them:

  • Website Optimization: You need a quick, functional, and SEO-friendly website to attract organic visitors. If you already have a website, this entails fixing any problems (repairing broken links, reducing load time, etc.) it may have using on-page and technical SEO best practices.
  • Mobile Accessibility: In the United States, 51% of all website traffic is generated by mobile devices. As a result, consumers are increasingly turning to their mobile devices, such as smartphones and tablets, to research and surf the web. To optimize your website for mobile usage, make sure your content is legible, all photos load quickly, and calls to action are clear.
  • Content Creation: What you do, how you can assist others, and how to reach your firm are all forms of content your website should include.
  • Keyword Research: The use of regionally-specific keyword phrases in page names, meta descriptions, and content boosts organic traffic.

Call Actionable Agency For SEO Strategy

If you don’t know where to start regarding your SEO strategy and legal website content, our experienced law firm marketing agency is here to help. 

Actionable Agency is well-versed in law firm marketing and delivers an extensive range of marketing options to attorneys nationwide for online and offline promotion. 

When you’re ready to source new clients and generate high-traffic leads, contact Actionable Agency today.

Contact us at Actionable Agency by phoning (818)-949-2618 at your earliest convenience. We’re here to help you create an exceptional user experience that sets your firm apart from the competition.

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