The Importance of Incorporating SEO into Content Marketing

The Importance of Incorporating SEO into Content Marketing

Posted on: 30 January, 2023

There are a number of steps you can take to elevate your content strategy. Whether you’re building your brand personality and tailoring content for your customers or beginning to work on SEO, a solid content marketing strategy makes an invaluable first impression on visitors.

A cornerstone of a good content marketing strategy is implementing SEO best practices, though it can be hard to know where to start. The majority of consumers spend several hours of the day browsing the web, so it’s important to roll out your SEO properly.

However, if you need help implementing your strategy or elevating your site, contact a law firm marketing agency at your earliest convenience.

We have the plans and the tools to bring your site to life at Actionable Agency. We’ve been assisting law firms in developing a consistent, effective plan for several years and are ready to assist you today.

How to Build Citations with Your Brand

Begin with the fundamentals when developing a thorough marketing plan. From voice and tone to long-form content, a lot may go into this process. Improving your customer experience begins with a consistent core message and brand that is clear throughout all of your posts.

Once you’ve got the basics down, focus on local citations and link building. For example, local citations are online mentions of your company,  linked and unlinked. These types of mentions can include your law firm’s physical address, contact information, and in some cases, your website URL.

Local citations can improve SEO rankings, bolster traffic to your site, and, best of all, foster trust with current and future clients.

What Are Other SEO Best Practices?

Next, make sure you tick the boxes of the most important SEO best practices. A few steps to implement these SEO best practices include but are not limited to:

  1. Align your legal content with your search intent: Take a look at search results for your desired queries. In other words, find out what your potential clients are looking for on Google and write your content accordingly.
  2. Create accurate title tags and meta descriptions: This is a simple but important step. By ensuring your title tags and meta descriptions are compelling, you can better pull in readers. A good rule of thumb is to keep your title tag under 60 characters while keeping it descriptive but concise.
  3. Optimize your website’s speed: First, check your website’s speed with any free tool online. Not only can you get insights on page speed, but you can also get recommendations for ways to improve your site’s speed.

Contact Actionable Agency

If you don’t know where to start when it comes to your strategy and your legal website content, an experienced law firm marketing agency can come to the rescue. 

Actionable Agency is well-versed in law firm marketing and delivers an extensive range of marketing options to attorneys nationwide for online and offline promotion. 

When you’re ready to source new clients and generate high-traffic leads, reach out to Actionable Agency today.

Contact us at (818)-949-2618 at your earliest convenience. We’re here to help you create an exceptional user experience that sets your firm apart from the competition.

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