Useful Content Is The New SEO

Useful Content Is The New SEO

Posted on: 23 March, 2020

Finding a great SEO strategy is very important and has many steps that are involved. It can be very difficult for businesses to keep up with the constantly changing elements that are involved with optimizing content. The rankings are constantly changing in Google’s system based on the topics themselves and how many individuals are going to certain sites. It can be very overwhelming to continue to stay up to date with the SEO trends but if you focus your efforts on producing useful content, you will ultimately keep up with a lot of SEO trends. Listed below are some reasons on why you should focus your efforts on producing useful content and what this process looks like. 

Producing Useful Content

It can be very difficult to determine where to start. When you figure out your end goal, then you need to create steps on how to accomplish your goals. Start by doing keyword research. If you can determine the best keywords to utilize that your audience will use to search for your products or services, then you can create useful content. These keywords will help you find content topics that will address your audience’s questions and concerns relating to your product or service. This step is very important. You want to create content that your audience will want to read and find useful. 

The first step to creating useful content is to understand what your target audience wants to know. You need to figure out what interests them so then you can produce content that they will want to read. One study found that 84% of people expect brands to produce content that entertains and provides solutions. One of the most important things to keep in might when creating content is to determine the best way to format it so you will keep your audience interested. The format and platform you utilize can completely change the outlook of your content. Your viewers want something easy for them to read and understand. There are many different platforms you can use such as blogs, videos, podcasts, and social media avenues. It is important to understand your audience and what platforms they will most likely utilize. 

Maximizing Your Content

After you determine what to produce, how to produce useful content, and what platforms you are using, then you can focus on maximizing its effectiveness to get bigger SEO results. This is where you can implement hub pages. These pages are individual pages that are linked to your website and go into greater detail about a specific topic. You can include links to any relevant content such as blog posts or videos. These hub pages are where your audience will spend most of their time to learn about a specific topic, product, or service. The more traffic you get to these pages, the higher they will be ranked in search engines which will ultimately help you promote your products and services. 

Hiring A Marketing Agency

Trying to come up with unique and useful content can be overwhelming. It is hard to determine what to produce and which platforms to utilize. In fact, 65% of companies claim they find it difficult to produce engaging content. If you would like some help analyzing new content to produce or need content marketing advice, Actionable Agency can assist you with all topics relating to marketing. We want our clients to know they are our number one priority and we work closely with them to make sure they stay competitive within their market. We understand how important it is to have a strong team on your side. We want the best for our clients and work diligently to help them produce the best content. Contact Actionable Agency to set up a consultation and determine how we can help you today. Call us at (855) 206-9689. 

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