The fact is that most potential clients research various legal topics and law firms online before reaching out to a legal team to represent them in their lawsuit. The truth of the matter is that countless websites are available online for law firms across the country. Even a simple google search can bring up the websites for hundreds of lawyers in any geographical location. In many instances, law firms use...
Crafting high-quality, helpful content for your law firm's website is crucial for ensuring visibility in search engines. This content not only enhances your online presence but also engages potential clients, fosters trust, and ultimately turns site visitors into clients.However, content creation can feel daunting, even for seasoned legal professionals. Writing for a law firm’s website demands a unique skill set.
The main goal of most small business owners is to increase sales. Thankfully, there are endless methods available to accomplish this goal. With a good product or useful service, a skilled SEO team, and exceptional customer service, any small business can increase its sales, both online and through the use of traditional marketing.With both localized and national businesses, a critical part of marketing...
In the 1990s, blogs first appeared as online diaries that people would use to provide daily reports of their experiences. Over the past two and a half decades, blogs have rapidly transformed into an invaluable tool that businesses across the globe use. Not only are blogs beneficial in helping business owners share their personal stories, but they are often utilized...
Your website can be your firm’s most valuable marketing tool — or a waste of money. The key to getting the most out of your website is effective and intuitive website design combined with a comprehensive marketing strategy that directs traffic to your website. If your current website has little more than generic or duplicated content, or your firm has...
All search engines like Google and Bing use algorithms to display content that is ranked based on what the search engine decides is most relevant to internet users. These algorithms use hundreds of factors to decide which websites are ranked higher than others, and some factors have more weight than others.
Citations are an important part of local SEO or helping your firm rank well for online searches in the areas you serve. Citations are mentions of your firm’s name and address on other sites, even if there is no link to your website. Citations can be found on local chamber of commerce pages, directories, and more. Citations are a critical component of the ranking...
Law firms across the nation work diligently to build their clientele and help victims, families, and even those accused of crimes protect their legal rights. Unfortunately, there are numerous instances where people go through an event that leads them to scour the internet for legal options.Although there are tens of thousands of website...
Paid marketing plays an important role in any well-rounded marketing campaign. Pay Per Click (PPC) advertising is designed to jumpstart the engine of your campaign to achieve an immediate return at a higher cost, unlike organic search engine optimization (SEO) which takes time and effort to achieve a better..
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Mobile Geofencing
Geofencing is a location-based marketing tool that pushes ads to devices within a defined geographic area. Geofencing can be useful to not only drive potential clients to your website but also alert nearby consumers to your law firm.With geofencing, you can send messages to smartphone users once they enter a pre-determined geographic area.
If your firm does not have a presence on social media, you are missing out on an important opportunity to reach your audience. Social media is more than a marketing tool; it’s an opportunity to connect with potential clients and industry professionals. Effective use of social media can allow your firm to establish...
Creating compelling content is one important component of an effective online marketing campaign, but for your content to be effective, it needs an audience to generate traffic to your website. As traffic increases, you content will result in an uptick in conversions and a better return on your marketing..
Actionable Agency offers high-quality legal video production services to help you tell your firm’s story. Custom videography can take your law firm’s website to the next level by showing your personality and giving prospective clients an idea of what they can expect.
Think about the last time you wanted to find a product or a service. Chances are, you used Google. When it comes to looking for information, the majority of people go online and use search engines to find what they are looking for. When it comes to reaching prospective clients, Search Engine Optimization (SEO)
