In 2017, there were 17.5 million total cosmetic procedures, an increase of 2% from the previous year. Over 300,000 breast augmentations, 245,000 liposuctions, 218,000 nose reshaping procedures, and almost 130,000 tummy tucks kept the U.S.’s plastic and cosmetic surgeons busy. However, as the profession grows and becomes more commonplace among average Americans, it becomes more and more difficult to stand out. The methods that once guaranteed success no longer apply in today’s constantly changing world, and the only way to preserve and expand your practice is to transform and adapt with it.
At Actionable Agency, we know how to adapt, and we pride ourselves on our commitment to our customers. Before we implement a plan, we speak with you for a one on one consultation to discuss your goals and aspirations. From there, we design a program that follows in line with your long-term plans and thoroughly outlines the steps we’ll take together to lift you to where you want to be. We keep no secrets and are honest and upfront about our procedures. When your company succeeds so do we, and it’s around this collaborative, mutually beneficial ideology that we’ve built our marketing program.
Through our framework, we manage all aspects of your marketing strategy. As a busy professional, you don’t have the time to oversee all aspects of your outreach strategy, and neither should you. When you’re focused wholly on your patients, both your patients and your practice benefit. We’re here to ease that burden off your shoulders so you can focus on what truly matters and on the reason you joined this profession in the first place.
As all plastic and cosmetic surgeons know, appearances significantly affect how people perceive you. First impressions are critical, and your website is the starting ground for many of your clients. An excellent site can mean the difference between a growing business and a stagnating one, and we at Actionable Agency are here to help.
Your website should be as much a reflection of your profession as it is a commentary on your skill sets and expertise. As countless hours of refinement and preparation have built your practice, a well-constructed website can grow from that foundation. Most patients research their cosmetic and plastic surgeons before they step foot into the office, and they will construct their perception of you around the site they first interact with.
Though this is common knowledge in today’s interconnected world, the specifics on how to build a great site and what to include are less clear. You shouldn’t be worrying about whether a blog is uploaded to your page or if your photos are sized correctly. Actionable Agency manages all aspects of the process, from idealization to creation and maintenance so you can continue to focus on what matters: your patients.
Every plastic and cosmetic surgeon website we develop includes a host of tools specially chosen to help you succeed. These include
From there, we ramp up, ensuring your practice and story are universally well represented and supported.
Once you have a gorgeous website, it’s time to dig deeper and build a relationship with your audience. An easily understood and explored site offers potential patients a wealth of information about you and your practice, but it’s still a one-sided conversation.
Actionable Agency can look beyond the surface level to understand the demographics of your audience and what they look for in an online presence.
Our team of experienced writers and researchers are skilled experts in patient acquisition, and they know how to spot what’s missing in a website. For example, patients often have the same repeat questions as previous visitors. By making those answers obvious and easily accessible, you build a rapport with your audience and let them know you appreciate their concerns and questions.
Expanding beyond basic FAQ pages, an understanding of audience demographics is a vital component of marketing decisions. Desired tone and subject matter differ with every client. Factoring in who you are reaching and who you’d like to connect with can lift a company from stagnation and into success with new, enthusiastic patients.
Social media has fundamentally altered the way we interact, both personally and professionally. Though not all of your clients are concerned with social media, it’d be foolhardy to assume it’s not factored into their decision. Our intelligent marketing campaign employs your skills and expertise to build a sound social media presence that draws in new patients and is a thriving addition to your practice.
Your patients want to see the work that you do, and they want to trust that you know how to do it. Social media offers you the rare chance to connect and speak with people long before they come into your office. An active and varied social media presence builds trust in your audience and can help ease the concerns of a patient who might be hesitant about coming in for a procedure.
We work with you to design a plan that connects you to your audience and represents the tone and professionalism of your company. Through this strategy, we build your brand, establish trust, and grow your audience.
The benefits are limitless but include
If you’re ready to show the world exactly why you’re the best in the business, Actionable Agency is ready to help you get there. We’re so confident you’ll see improvements that you don’t pay until you’ve seen a change in your company. We stand behind our services and know the truth is in the outcome. Contact us today to develop a customized approach to your practice.
