When you are creating a content marketing strategy, one of the most important things to keep in mind is setting a goal. You want to have a reachable goal that everyone in your company is aware of. This will help ensure everyone is on the same page and knows the expectations. All employees must be held to the same standard and are aware of what they need to do to reach their goals. Setting goals is one very important step, but coming up with a plan of action is even more crucial. Anyone can set goals and write them down on a piece of paper. How you go about achieving those goals is even more important. You want to make sure you have steps that will hold you and your company accountable along this way.
Your potential customers want to know about your goals. More importantly, they want to see themselves in your content. They want to know that you have heard what their needs and thoughts are. They also want to see that you are an inclusive company. Sharing your company goals and a plan of action can help you communicate that you care about your customers and you are inclusive. Along with this point, consumers want to see relevant content. When you are creating content about your company goals, cater it to your audience, and make it interesting. Many customers have stated that they care more about relating to the content that companies are producing. Too often customers will get mass emails about sales that don’t even apply to them or their life. This will drive your customer base away. So, when you are creating content and setting goals, let your customers know and cater the content to their needs.
Some companies don’t understand that diversity and inclusion are not synonymous. Diversity is defined as the “what” and inclusion is the “how.” Diversity will focus on the makeup of your workforce. This includes gender, age, race, sexual orientation, and veteran status. Inclusion measures culture that enables diversity to thrive. It is important to note that everyone needs to be valued through inclusion. When creating content marketing strategies, you want to focus on inclusive content that many different people can relate to. This is crucial because 64% of consumers took action after seeing an ad that was diverse or inclusive. With that said, you also want to make sure this content is personalized as well.
Creating inclusive and personalized content can be tough. You must create personalized content because customers are more likely to shop with your brand. In fact, 91% of consumers say that they want to shop at places that offer relevant content. Customers don’t want to deal with irrelevant content, they only want to focus on the stuff that will pertain to their lives. It is very important to keep this in mind when you are creating new content. Actionable Agency can help you create effective marketing content and set company goals. We will help you formulate a plan of action so you can hold your employees accountable to make sure you reach your goals. Contact Actionable Agency today to determine how we can assist you with your content marketing strategies. Call us at (855) 206-9689.