Content Marketing Tactics to Stand Out from the Competition in the Legal Industry

Simple branding, writing a few blog articles, and the occasional social media sharing are insufficient for successfully promoting your legal business. In fact, you should have a robust content marketing strategy before you even begin to generate content.

Of course, we acknowledge that this procedure may be quite intimidating. Given that the majority of your customers presumably spend several hours each day browsing the Internet on their smartphones or computers, it is crucial to understand how to best advertise to them.

If you need help developing a content strategy, a seasoned law firm marketing agency is the best place to start.

At Actionable Agency, we understand what it takes to vastly improve your website’s content strategy. We have assisted law firms for a number of years in developing a consistent, effective approach to content marketing, and we are ready to assist you today.

Streamlining Your Law Firm’s Brand

Begin by reviewing the basics. Improving your company’s brand identity is required for successful marketing. However, before constructing your brand profile, you must determine your company’s goals and all future messaging and content.

So, how does one create a strong brand? Consider the following simple steps for branding:

• Determine your intended audience and the message that will reach them most successfully.
• Observe your competitors and assess their accomplishments and opportunities for development.
• Create a logo and design for your business.
• Establish and maintain a tone and voice that is consistent with your brand.
• Integrate your brand into all channels of promotion.
• Find a way to stand out from your competitors. Think about what makes your brand unique.

After you’ve established your fundamental brand and messaging, you should concentrate on identifying your potential clients’ problems so you can respond to those problems with the content you create.

Consider a person who may be coping with the aftermath of a vehicle collision. This is a person you definitely want to reach if you are a personal injury attorney. Do you think that person would be more interested in the negligence laws or the average time required to conclude a case? The fact is, there are probably potential clients out there who have both of these questions and more; your content should answer their questions and build trust with them.

Content Marketing For Law Firms

The content marketing process is more complex than just “Create, Publish, Share,” but all too many marketers do just that, leaving firm owners wondering why their content gets little traction.

The best way to get new clients from your content is to create it to be genuinely helpful, timely, and relevant. These are the keys to successful content marketing.

In broad strokes, the content marketing process for a legal practice should look something like this:

1. As mentioned above, do your homework and learn as much as you can about your intended audience, their search habits, pain points, and the issues that most interest them.
2. Create, create, create. Develop engaging content like blog posts, web pages, landing pages, eBooks, short videos, webinars, podcasts, and more to attract readers and potential customers.
3. Promote your content widely. Get your material out there by sharing it on your website, social media, and email lists.
4. Convert your clients. Include calls to action (CTAs) in your content to encourage readers to take some sort of action, such as calling or filling out an online form.
5. Measure the impact of your marketing efforts. Put analytics tools to use to examine how well your content marketing is doing. Calculate the return on investment of your campaigns and tweak your content accordingly, utilizing SEO and optimizing content along the way.

Contact a Law Firm Marketing Agency

At Actionable Agency, our team is well-versed in the top content marketing tactics for law firms. We are a law firm marketing agency that offers a variety of content marketing options to attorneys around the country.

We’re familiar with the challenges of implementing the best content marketing strategies for your law firm’s website. Contact us at Actionable Agency by calling (818) 949-2618 if you’re prepared to improve your content marketing plan and get new clients.