Whether we like it or not, social media has become a crucial tool for marketing our brands, products, and services. The best way to communicate and advertise to a wide audience nowadays is within communities they check and visit frequently. Today, millions of people have registered to multiple social media sites and check with their friends and friends. But now, social media has also become a tool for finding help, services, and entertainment.
Social media can be used by brands not only as a marketing tool but to connect to their audiences. With the right connections with the right people at the right times, social media can make your business boom. But much like any tool, you must use it carefully and wisely. On social media, your brand must excel in the following: great posts on broad platforms that communicate to the right audience.
You might think writing on social media converts easily from content written on your brand’s website but think again. Longer stories or articles may not always translate well, especially on more limited platforms built for brief posts. Instead, you must consider how to ideally speak and advertise to your audience based on each platform. Doing so can help contribute and initiate conversations with your audience.
Even if you simply cut word counts, that alone will not suffice. You must consider developing a strategy for targeting buyers and how to catch their attention on each platform. For example, platforms with smaller posts like Twitter must be quick and snappy. Other platforms may allow for longer, more detailed stories to elaborate.
How you address and communicate with your audience can make or break forming a relationship with them. For one, you must understand the differences in developing a tone and a voice. A tone reflects how you speak to your audience based on certain topics and subjects. The voice, on the other hand, must not reflect your own writing persona but that of the brand.
Does your brand have a desire to help victims out of legal troubles and circumstances? Then your writing voice should reflect a willingness to help and serve. Conversely, your tone should shift and change based on positive and negative topics. Your tone will be more prevalent in social media posts asking for the audience’s input and opinions. When offering services, however, the brand’s voice must communicate an authentic and transparent personality to gain the audience’s trust.
To adapt the brand voice by platform, you must study and understand the tone and purpose of other platforms. For example, Twitter allows for up to 280 characters in a single post (or tweet). Therefore, you should be quick, concise, and to the point on the platform. But you should also utilize hashtags to increase visibility and further create an audience.
Facebook allows for much longer posts, so the length will not be an issue. Instead, Facebook focuses on connecting people and individuals under their common interests, communities, and relationships. Because of the focus on the human element, Facebook posts should focus on friendly and inviting conversations.
Pinterest is a platform that focuses on visual elements, so your brand should share images as well as information in colorful, eye-catching ways. Meanwhile, LinkedIn is a much more professional platform utilized for building credibility and business. Your posts should be written expertly while still relevant to the topic and avoiding purple prose. For these reasons, the work you write must be adaptable but nevertheless helpful to your audience.
Because social media has become such a crucial component of our lives, we must adjust to how to utilize it. If you are struggling to write to and build your audience with widespread content, you can find help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help you. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.
