You can take several steps to elevate your content strategy and take your site to the next level. Whether you’re building your brand personality and tailoring content for your customers or beginning to work on citation building, a viable content marketing strategy makes an invaluable first impression on visitors.
It can be hard to know where to start, however. The majority of consumers spend several hours of the day browsing the web, so it’s important to implement your marketing strategy properly.
But if you need help implementing your strategy or elevating your site, contact a marketing agency at your earliest convenience.
Here at Actionable Agency, we have the plans and the tools to bring your site to life. For several years now, we’ve helped companies firms establish a consistent, effective strategy and are ready to help you today.
First, kick off your comprehensive marketing strategy with the basics. Focus on messaging and content only when you’ve built your brand and established it online.
From voice and tone before to branded long-form content, a lot can go into this process. Improving your client experience starts with a solid core message and brand that stays true through every post you make.
Make sure you author meaningful, trustworthy content for your target audience. Look beyond sales writing, verify that your content is relevant to your clients, and ensure that it’s unique and engaging.
Next, focus on local citations and link building. Local citations are online mentions of your company, linked and unlinked. These types of mentions can encompass your firm’s address, contact details, and in some cases, your website URL.
Citations are classified into two categories: structured and unstructured.
Structured citations are ones you can control, such as citations in a local directory for businesses. These are areas where you can submit your business information and update it when necessary.
Some examples of where structured citations can be found are:
Meanwhile, unstructured citations can include social media sites, magazine or newspaper pages, blogs, and review sites. Basically, these are places where your business contact details may live, but you cannot alter the information.
Local citations are important for a number of reasons: improving SEO rankings, increasing traffic to your site, and fostering trust with clients. It goes without saying that citation building is a must for your brand and content.
If you don’t know where to begin when it comes to perfecting your website content, an experienced marketing agency can come to the rescue.
Actionable Agency is a marketing company that delivers an extensive range of marketing options to companies nationwide, both for online and offline promotion.
When you’re ready to source new clients and revamp your website, reach out to Actionable Agency today. Contact us at (818)-949-2618 at your earliest convenience. We’re here to help you create an exceptional user experience that sets your company apart from the competition.