Congratulations, you have earned the job title of blog writer and professionally certified to write various topics while getting paid. An exciting career awaits new blog writers with the ability to write in fresh, unique ways. But as the career goes on, some blog writers might fall into patterns of writing similar blogs repeatedly. Other writers may simply find themselves growing bored with their job quickly, and their work reflects this.
Of all things you can do wrong in a writing career, your writing above all else cannot be boring. When a blog reads and feels boring, you have lost any chance of grasping the reader’s attention and educating them. Typos, poor wording, or lacking some additional multimedia content can all be fixed with proofreading or future amendments. But if your blogs lack any interesting hook or rhythm to invest the reader, you have lost the audience before they have even finished a sentence.
What methods can you use to keep the reader from turning the page or clicking the Back button? With distinct storytelling, creative flexibility, and versatility, you can write blogs that attract readers while still promoting business.
A blog cannot be interesting through just ideas and words alone. It needs to encourage social activity, interest, and develop as an interactive experience for the audience. One way to begin investing in the audience is through the addition of multimedia content that adds to your work. From photographs to podcasts, videos, audio playlists, and image galleries, these additions draw audiences further into your work. People like to have their senses stimulated through visuals and sound and stick around longer for extra content.
In addition, writing blogs with extra branded content also encourages them to share content with friends and family. This cultivates a social experience not only between other peers but the audience and the writer. Encouraging activity such as commenting, leaving feedback, or sharing blogs makes the audience feel involved. People enjoy knowing their words and actions have meaning and impact. By continuing to encourage these, more people will remain invested in your work and come back for more interaction.
When writing for a company, or greater entity, you know what the goal is: attracting customers and making business. But any person can tell you to avoid spelling this fact outright. Being too transparent with your brand’s motivations can detract customers, giving the impression that they don’t see customers as people. Instead, delve deeper into what your brand aims to achieve and what their work is truly all about. Find and explain their deeper purpose.
A law firm may search for clients who will pay for legal representation, but their purpose goes beyond that. A law firm exists beyond making money off other’s woes, but to help people out of said woes. This law firm must have ideals beyond making money, including providing fair trial, stopping discrimination, or helping victims out of financial problems.
Furthermore, blogs should communicate the kind of ethics that would encourage clients to trust a business. Where does the brand stand on certain political topics? How does it uphold those values, and what does it do to prove those values? Having a deeper understanding of the brand you are working with will aid in writing more engaging, enticing blogs that gains the readers’ trust.
Writing blogs themselves should be simple and straightforward both in terms of reading and writing. Writing simpler blogs makes your work quicker and easier, but doing so goes beyond that. Your writing should be accessible to a variety of readers without confusing them with big words or complex verbiage. Nevertheless, you still want your work to connect and touch the reader in deeper, more meaningful ways than other blogs. How can you leave this impact?
You can use various tactics including writing listicles, how-to’s, bullet-point lists, and other shorter posts. With these bite-sized reads, you want to connect with the reader personally with different experiences and stories. These can be the stories of other clients or even yourself as the reader. Connecting provides an interesting narrative while reminding the reader that a person exists behind the page. The more personable and unique of a story or example you have to offer in your topics, the more of an impact you leave behind.
Writing engaging, immersive content while encouraging social interaction and communicating brand values will help your blogs stand above the rest. Employing these qualities ensures you never write another boring blog that audiences gladly skip. If your content marketing team is struggling to create the interesting content your brand needs, you can find help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.
