Content marketing can be a crucial element for selling services or goods—you need to sell customers that they want or even need something. Sometimes, that requires more than just a nice-looking poster or a catchy phrase, but facts and explanation. Oftentimes, this is where content marketing comes in: you want to create content with a good return of investment. This is where conversion rates come in—the sales of a product or service compared to the number of people who visit the website.
But perhaps visitors find your content lacking—which you might see from low conversion rates between webpages and actual business. For this, you will want a content upgrade, or bonus content, for increased results.
But what can be done to upturn these results, and what kind of content will see these improvements? By properly understanding the traits of high-converting content, you can upgrade your website with the content needed for progression.
For some content writers, simply writing an article or providing facts may be all they add to a webpage. But as you might quickly discover, clear cut and dry articles will not always drive in the most views. Instead, you should try adding some elements that might make your page more compelling and attract more viewers. For example, different types of lists can help keep viewers, including checklists, outreach lists, and mega lists.
Checklists will often encourage people to click a page for information, or even encourage them to subscribe for more. People want to know how to accomplish new tasks, and checklists help condense this information easily. Outreach lists will ask readers to provide contact information such as an email to access a list, increasing subscriber counts. Doing so will keep viewers returning for future lists and content, making them regular customers. Content writers can cue mega with teasers—providing only ten of one hundred items and charging admission for the remainder. Other extras, such as blueprints, may also be placed behind these boundaries as well.
Sometimes, you may format entire pages and articles based on an element meant to help encourage business. Some writers will split articles into two-part stories, leaving readers on edge and interested to return for the full narrative. Others may provide cheat sheets that give extra tips and tricks that readers want to know and dig further for. Attaching a resources page for extra information can also keep your audience on a website.
Raising your conversion rates needs improvements beyond pretty wording and content that engages viewers. However, you can bring more people in with the right wording—or more specifically, a call to action. Calls to action–also referred to as CTAs–often stick out at the bottom of a page to close an article. CTAs should highlight the content of the page as both an overview and catch the interest of skimmers.
Another potential CTA can be utilized with pop-ups—something often frowned upon in web browsing. Though pop-ups can be an annoyance, they are great for catching people’s attention. With pop-ups, you can focus on specific topics that will most likely capture a viewer’s interest. Additionally, you can increase subscriber counts with pop-ups, utilizing sign-ups for readers’ emails or phone numbers. This not only encourages viewers to read further into the current content but stay up to date with future updates.
The ideology of adding content upgrades are basic and simple in nature—providing bonuses keeps customers invested. They will not only engage in business with your content and services but continue returning knowing they will find satisfaction. Your consumers will find value in subscribing and paying attention to your content going forward.
Additionally, delivering something that consumers see value in creates an effect of reciprocity principle—or the need to repay someone. This ideology can help benefit you with future products and services moving ahead. People will want to invest in your business and see higher value in what you have to offer. In doing so, you can continue to keep both old and new consumers by continuously streamlining work.
Give aspects your customers seek, keep it simple, and encourage their actions and business moving forward. If you find your business struggling with its current team, many places provide outside amenities to help improve. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.
