The day-to-day stress of the modern world can wreak havoc on a body. Muscles tense and tighten, soreness leads to stiff necks and shoulders, and too often, people spend extended periods trapped in this pain before finally seeking relief. They need a chiropractor, but not just any chiropractor. They need someone they can trust, who they know has the experience and expertise necessary to guarantee they leave relaxed and rejuvenated. They want to trust that they’ll receive the best care at the best price and in a relaxed environment.
Before that client ever steps foot in your business, they’re going to search online for you and all of your competitors. They’ll compare photos, prices, and reviews. They’ll scan across your social media platforms and check in to your blog page.
Every aspect of your online presence is subject to scrutiny, and even the smallest aspect of it can draw in a new client or send them running to your competitors. A comprehensive and cohesive marketing strategy helps mitigate this risk and provides a uniform tone and perspective to draw in new customers and promote your expertise.
The American Chiropractic Association estimates that over 35 million Americans seek out chiropractic care annually, and there are over 77,000 licensed chiropractors in the U.S. In addition, the job market for chiropractors is expected to grow 12% from 2016-2026, a rate significantly higher than average, and more than 40% of chiropractic appointments are initiated for disease prevention or health enhancement. As we live longer and care more about our health, demand for chiropractic services will only continue to rise.
The field is more crowded and more competitive, but a robust marketing strategy can help you stand out. At Actionable Agency, we’re committed to re-aligning your business goals with your outreach strategy and adjusting your structure to match your overall vision for the future.
Before a client visits your practice, they visit your website. Your site sets the tone for your entire company and is a window into what the client can expect from their experience. An easy to maneuver site filled with engaging and informative content and a wide variety of well-taken photographs can ease even the most nervous client and draw in those attracted to your openness and expertise.
The site also offers a window into how you treat your clients. Patients who don’t feel comfortable are much less likely to be return customers, and they’re equally likely to not refer you to their friends and family. By building a candid and sincere online presence, you can form trust with your potential clients and ensure them that you are a reputable and dependable place to seek out treatment.
Websites that are regularly updated with high quality, informative content also often rank higher on Google and attract more clients as a result. The overall look and design of your site greatly affect the length of time someone spends on it, improving the chances they transition from potential to future clients. We use a variety of tools that are specifically designed for you and your team to increase your client acquisition. These include:
You wouldn’t let your physical office fall into disrepair. Your online presence should receive the same treatment.
Who are your clients? This seems like a basic question, but most businesses don’t know the answer. For chiropractors, the obvious response frames your clients as those seeking relief from physical pain and discomfort, but that is not who your clients are; it’s what they’re suffering from.
Your clients might be involved in personal injury accidents. Or they may be active gym members or athletes. Maybe they’re nurses or teachers worn out from the physical requirements of their professions. Every office differs, but there’s a universal truth; if you don’t know your clients, you can’t talk to them, and in the competitive chiropractic field, speaking your client’s language is a necessity.
Luckily, there are more ways than ever before to both learn about your audience and talk to directly to them. A frequently asked question page is an easy way to establish a mutual understanding. It demonstrates your awareness of your clients and what they want to know. However, this is just the beginning and a thriving social media and blog presence can foster a mutually beneficial relationship with your readers.
Blogs demonstrate your expertise as you expand on the field and answer questions the clients didn’t even realize they had. Thoughtful commentary on your offered procedures as well as pieces about breaking news in the field reveal your commitment to the profession as a whole and build you up as an expert in the field. Our experienced team of professional writers understand your vision for your company and match that with a tone and content that aligns with your long-term goals. You’re an authority in the industry, and our content cements you in that role.
Whether you’re new to the industry or have been a staple in your community for decades, your reputation is one of your most critical assets. A good reputation is an invaluable tool in your business. When patients enjoy their time with you, they spread the word and refer their friends and family to your work. This ever-expanding network is self-sustaining and capable of reaching even the most prestigious of clients.
As potential clients check your business to see if you might be a good fit, one of the first things they do is check your online ranking and customer feedback. One bad review can upend all the hard work you’ve put in. To ensure the survival of your business, you have to control this conversation and actively manage your reputation.
At Actionable Agency, we understand how important your reputation is to you, and we’re thoroughly experienced in how to preserve it for the long-term. Our writers are adept at presenting only factual, accurate, and indisputable content so you’re never accused of spreading false information. Our team works day in and day out to put your best foot forward and design a social media plan and website that bolsters your reputation and secures you as a reputable source within the community.
If you’re ready to show your community exactly why you’re the best in the business, Actionable Agency is ready to help you flex your muscles. We stand behind our services and know the truth is in the outcome, so you don’t pay a dime until you see results. Contact us today to develop a customized approach for your company.