When people hear the terms “treatment center” and “marketing” combined, they usually grow uncomfortable. Our traditional views on marketing and marketing campaigns suggest a detached and money centered approach to outreach that doesn’t fit with the considerate and empathic work conducted at drug and alcohol treatment centers across the globe.
At Actionable Agency, we know that the purpose of rehabilitation marketing isn’t simply to make money. It’s to spread awareness of the life-saving programs you offer and to reach those who truly need your services. An estimated 54 million Americans have used prescription drugs for non-medical reasons, and the majority of abuse falls under four categories:
The epidemic has only grown in recent years, and the need for effective and compassionate treatment is higher now than ever before. The services offered at your center have the potential to permanently change someone’s life for the better, but only if they can find them. An effective marketing campaign benefits both yourself and the people who so desperately need your help.
Rather than a cold and distant approach, our programs are designed around individualization and connecting you with potential patients on a personal and human level. Admitting you need help is a monumental step and finding someone to help you shouldn’t be a chore. An active and engaged marketing strategy can help lift these patients from the darkness and connect them with your team in a way that is caring and personal.
You’ve worked day in and day out to build your treatment center into the best it can be. Your time and energy are best spent growing that connection and building those critical relationships, not on search engine optimization or website design. By working with Actionable Agency, you guarantee your services receive the promotional attention and care they need so you can focus on your patients and the remarkable work you do every day.
Your treatment centers were designed with great care and attention to detail. As you built them, you considered your patients and their needs, as well as your staff. You contemplated the colors and the placement of everything from table to photograph. The space was yours to arrange and you likely did so with a concern for how it would appear to those coming in to seek your services.
For many of your patients and their friends and families, your homepage is their first interaction with you. It’s from this first impression that they form their opinions of you and decide if you’re the team that will help them move forward in their lives. A well designed and structured website can have long lasting and monumental impacts on your business, fundamentally altering its growth and client acquisition.
Your site should be an online reflection of the care, compassion, and empathy you offer to all those who enter your center. Small changes in content, tone, and color can alter how you’re perceived online, and we work together with you to ensure you present the best version of yourself to your audience. You’ve worked hard to build your company, and we’re here to guarantee it’s well represented.
Every site we develop includes a host of tools designed specifically for your long-term goals and aspirations. These include
Establishing a connection with your patients is a vital part of the healing process. Without trust and honesty, you can’t begin to lead them towards recovery, and that relationship begins long before they meet you face to face. Instead, it starts online. The content you produce and share attracts a specific audience, and an understanding of that audience is a critical aspect of a successful marketing and outreach campaign. Without that understanding, you can’t be sure you’re connecting with those best suited to your services or answering the questions they need to be answered.
At Actionable Agency, our team of experienced writers and marketing experts use their professional understanding of your field and clients to design content specific to your needs and desires. The original content we produce is unique to your platform and is specially structured to speak to your audience. Communication is the fundamental cornerstone of recovery, and our work takes a humane and compassionate approach to this outreach.
We do this in a variety of ways. Through blog posts, we demonstrate your nuanced understanding of the field and your wealth of knowledge. We address the questions your patients most frequently ask to ensure they’re comfortable in your care and certain of your expertise.
Our social media campaigns at Actionable Agency expand beyond this foundation to build an open and honest rapport between you and your audience. Small actions can have huge effects on how you’re perceived online, and we work with you to build a social media presence that reflects the tone and professionalism of your center.
We work together to develop a comprehensive strategy that takes into account your audience and your long-term goals for your center. Through this strategy, we build your brand and establish trust between you and your growing audience.
The benefits of a confident and well-executed social media program are limitless but include
As you build your center, Actionable Agency will be there with you every step of the way to ensure your reputation and the community you’ve built are protected and secure. The privacy of your clients is paramount, and you’ve worked hard to create a business you’re proud of. We’ll bolster this reputation and build upon it to form a society of like-minded people eager to help those in need.
If you’re ready to help more people than you ever thought possible, Actionable Agency is ready to help. We stand behind our services and know the truth is in the outcome so our services are entirely free until you see results. Contact us today to develop a customized approach for your practice.
