The Importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in Legal Content Marketing

When it comes to implementing a strong law firm content strategy for your law firm website, it's important to prioritize three main focus areas: expertise, authoritativeness, and trustworthiness.

Thankfully, utilizing a few key steps to show your expertise, highlight and showcase your areas of authority, and build trust with your readership is simple. From building your brand to tailoring your content, you can ensure you establish a solid reputation for your firm's website.

At Actionable Agency, we have the knowledge and experience to revamp your website. For years, we’ve helped attorneys nationwide establish a consistent, effective law firm marketing strategy to generate fresh, high-quality leads, and we are ready to help you today.

Building Trust Through Marketing Content

The first step to building brand trust is creating content that presents legitimate value to your audience. Trust follows by creating relevant, useful content for your potential clients and readers, showing that your expertise is essential to their needs.

Not only should you make this your focus while writing, but you should also keep this in mind for imagery. To maximize your firm's visual authenticity online, consider hiring a professional photographer to take photos of your staff and office. Use a photographer to capture your own photos for blog posts rather than relying on a free image site, which will look generic to anyone who views your website.

How to Create Trustworthy Content

Create content tailored and meaningful to your target audience, not just sales-focused. When you answer your clients' questions and solve their problems, your firm will be at the top of the minds of new readers and potential clients.

In other words, helping potential clients and new readers with their problems is the key ingredient to establishing a long-lasting relationship. Posting reliable, valuable content regularly will also help you maintain your current readership.

Your main goal for your website's content marketing should be to help potential clients and readers. This way, trust in your content and services is high and consistent.

Showing Your Areas of Authority

Moreover, utilizing an omnichannel approach to post content is essential, but engaging with clients meaningfully is also important. If your client pool tends to come from Facebook, as an example, maintain your company's profile on that medium and post fresh but strong content there regularly, with a specific focus on your law firm's areas of authority.

In that same vein, make sure you post testimonials whenever possible. This type of social proof plays a huge role in fostering trust with new clients. To get testimonials to use, reach out to existing clients with whom you've had a positive relationship. Ask these clients to provide feedback for display on your website.

Additionally, ensure you maintain separate content strategies and tactics for each medium. For example, your firm's social media posts on Instagram or Facebook should look and present differently than the content your firm posts on Twitter.

Contact Actionable Agency For Online Marketing

All law firms must ensure they craft valuable website content to build credibility, and an experienced marketing agency knows what it takes to foster the client trust needed to succeed and bolster your website.

Actionable Agency is a law firm marketing agency that serves firms nationwide with extensive marketing options. If you’re ready to source new clients, contact Actionable Agency today by calling (818) 949-2618.