Using Content Marketing to Grow Your Law Firm

Using Content Marketing to Grow Your Law Firm

Posted on: 14 March, 2022

Marketing your law firm effectively involves much more than branding, a few blog posts, and social media shares. Before you get started on actually creating content, creating a viable content marketing strategy is essential. A tried-and-true ensures your website makes a valuable first impression for visitors.

However, we know this process can be intimidating. After all, most consumers spend several hours of the day on their phones or computers, browsing the web, so it’s important to know how to reach these users.

If you need help launching your content strategy, an experienced law firm marketing agency is the perfect place to start.

Here at Actionable Agency, we know what it takes to elevate your site’s content strategy. For several years now, we’ve helped law firms establish a consistent, effective strategy to generate fresh, high-quality leads and are ready to help you today. 

Brainstorm Your Branding & Goals 

Start off by getting back to basics. Working on a strong brand personality is key when it comes to efficiently marketing your firm. But before you’ve created your brand profile, make sure you align on your goals for your brand, as well as any future messaging and content.

So, how do you create a strong brand? Consider these few simple steps to branding:

  • Determine your target audience and key messaging to reach that audience.
  • Keep an eye on your competitors and examine what works for them or where they could improve.
  • Create a logo and comprehensive design for your firm.
  • Establish a tone and voice and stay consistent.
  • Incorporate your branding across all marketing channels.

Create Content to Address Your Clients’ Needs

Once you’ve got your foundational branding and messaging, work on identifying your clients’ needs and create content that solves their problems. For example, think about potential clients facing the aftermath of a car accident – would they be more interested in negligence laws or the typical time it takes to settle a case?

By authoring content that delivers solutions to clients, you’ll build trust and respect with your intended readership.

Optimize, Publish, and Share Your Content

Now that you’ve identified your target audience and created content focused on their needs, it’s time to optimize.

Utilizing SEO and optimizing your content for search engines will ensure that it ranks well. From establishing authority and identifying keyword phrases to using appropriate linking, plus a few other factors, good SEO is invaluable when it comes to marketing your firm. Other SEO best practices include but are not limited to:

  • Aligning all content with your clients’ search intent.
  • Writing compelling title tags and meta descriptions.
  • Optimizing images for each post and creating SEO-friendly URLs.
  • Maintaining a focus on page speed and other user-friendly aspects.
  • Sourcing authoritative, trustworthy backlinks.

From there, it’s time to publish your content on your firm’s site and social channels. Promote your posts where you can, particularly on any platforms where your readers are likely to browse. Deliver content to potential clients where they spend their time online and build your base accordingly.

Contact a Law Firm Marketing Agency

At Actionable Agency, we know how to perfect your legal website content. We are a law firm marketing company that offers attorneys across the country an extensive range of marketing options, both for online and offline promotion.

We’re familiar with the challenges in implementing ideal strategies to market your law firm’s website. If you want to take your site to the next level but don’t know where to begin, we’re here to help you.

If you’re ready to revamp your marketing plan and source new clients, reach out to Actionable Agency today at (818)-949-2618. 

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