Individuals spend a lot of time consuming content online. Social media, email marketing, and online platforms have become a huge part of everyone’s daily lives. The average professional spends 28% of their workday, or 22 hours a week dealing with emails. Since there are so many different platforms utilized and there is so much online […]

Technology advancements and social media have added many new channels to the marketing world. Nine out of ten organizations are currently marketing with content and going beyond the traditional sales pitches. Because there are so many marketing channels, can be overwhelming to determine which channels fit your content the best. The Marketing Institute reported 70% […]

Many companies have fallen into the trap of creating content that is universal and they aren’t integrating their content in ways that meet the customer’s needs. A study from the Content Marketing Institue reported that 88% of marketers use content marketing. If you want to set yourself apart, you need to start thinking differently about […]

The marketing angle you take is unique to your brand. It means highlighting your company’s perspective and the content you provide will set the tone for what you are all about. This is the time to determine your company's goals that will set you apart from your competitors. It is important to deliver your message […]