Content Marketing Is About Customers, Not Keywords

Content Marketing Is About Customers, Not Keywords

Posted on: 11 February, 2020

Many companies have fallen into the trap of creating content that is universal and they aren’t integrating their content in ways that meet the customer’s needs. A study from the Content Marketing Institue reported that 88% of marketers use content marketing. If you want to set yourself apart, you need to start thinking differently about content and create unique ways to deliver this content that align with your customer’s needs and meet some of your business objectives. Engagement is one of the most important factors when it comes to creating content. This will create trust and awareness as well as be a crucial part of how content is ranked. Ultimately, you want to create content that will interest your customers and engage them so they will click back to your website page. Listed below are some important aspects to keep in mind when creating content about your customers. 

Understand Your Customer Market

This is one of the most important aspects to understand when you are creating content. You want to make sure your content strategy has intent. One study reported that only about 30% of marketers say their content marketing strategies are effective. The best way to create value for your content strategy is to create something that your customers can relate to. For example, determine what questions, problems, or goals your customers have so you can create content that can help them in one of those areas. There is no universal template on the type of content to create because problems and goals constantly change. You also need to make sure you are keeping up with your clients so you are aware of these changes and can create new useful content. 

Keywords are a great starting point. They will help your clients determine what is out there when they do keyword research. If you stop there, you have only partially accomplished your content strategy. Your customer’s problems are not keywords. Your keywords might align with some people’s problems, but you need to create customer-focused content. The best way to create this content is to talk to your customers and determine what their needs are so you can build your strategies around them. 

How To Choose Content

Many companies will produce content based on the type of company they are as well as what they think the most popular content is. The issue with choosing content that you think is popular is that is difficult to be customer-focused. Determine what your customers would like and then add your own unique twist to your content approach. This will create relevant content that will interest your customers but also set your company apart from your competitors. 

Hiring A Marketing Agency

Trying to come up with unique content that relates to your customers can be very difficult. It can be hard to initially do the research to find interesting content for your customers. If you would like some help analyzing new content to produce or just need some simple advice to give you some direction, Actionable Agency can help you with all of your marketing needs. We work diligently with our clients to help set them apart from their competitors. Contact Actionable Agency to determine how we can help you with your content marketing strategies. Call us today at (855) 206-9689. 


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