As a content writer, trying to gauge your audience and their interests can be difficult. Information such as webpage conversion rates can tell you what they do and do not like, but only to a certain degree. Website and social data fail to give you the specifics that can really help you appeal to the […]

You are a content writer, and the unthinkable has just happened: you have hit the infamous writer’s block. Hours pass as you stare at the screen and the blinking cursor mocks you. Perhaps you read online for inspiration of other writers’ ideas, but none of them clicked with you. This must be the end: you […]

So, you're a content writer, and one of your recent articles had poor conversion rates. To put it simply, you wrote a bad article. Every content writer has at one point or another. Perhaps you struggle to understand what makes an article stand out. So what point are you missing? Articles have multiple facets that […]

As you read the above headline, some content writers might be wondering: what in the world is “broetry”? You might not know the term, but you have probably seen it in action. Writers will simply type out their sentences in a single line. One line after another. They do this in hopes of getting the […]

Words: the most powerful and important tool that any writer has in their possession. Though words only have the power we allow them to have, this makes utilizing them correctly even more crucial. You only have so many words you can say to your audience and only so much time to write them. Make every […]