So, you’re a content writer, and one of your recent articles had poor conversion rates. To put it simply, you wrote a bad article. Every content writer has at one point or another. Perhaps you struggle to understand what makes an article stand out. So what point are you missing?
Articles have multiple facets that make them interesting, engaging, and memorable to readers. They provide a unique outlook or perspective and tell stories beyond the clichés that have been told before. They have a personality with a clear voice behind the writer’s work instead of reading like corporate material written for hits. And most importantly, they are thought-provoking, inspire action, and encourage the reader to buy a product a service.
What might be the golden methods of writing content that sticks out in the readers’ minds? The simplicity of some methods might surprise you. By considering the following tips, you can write content that keeps both old and new readers coming back.
As a content writer, you have seen and read a lot over the years, from common sayings to clichés. After having these drilled in your head so firmly, it can be difficult to just let them go. But the truth is that clichés and sayings only water your work down. Just like you have seen it all, chances are your readers have seen it all too. So what can you do?
Instead of abandoning clichés outright, consider how you can bend them to your advantage. Remake and transform them! On its own, reading between the lines would be to look for an implied meaning in a sentence. Instead, pair this cliché with more and add substance to it or consider taking an artistic approach with it.
Over the years, you learn a variety of techniques throughout your education. But you must go beyond regurgitating what you have learned and applying techniques you have learned in new ways. From reapplying metaphors to deconstructing synecdoche techniques effectively, you must consider how to renovate old tricks you have learned into new ones.
At one point or another, you have probably skimmed through an article that made you feel stupid just reading it. Perhaps it was another content writer’s work or a document your doctor gave you to understand an illness or condition. You find yourself getting stuck on big words constantly with little to no explanation, and eventually give up entirely.
When it comes to content writing, you should communicate on the same level as the reader for new topics. Making a reader feel stupid not only bores them with ongoing and overwhelming information but detracts them entirely. You might think sounding smart makes readers look up to you, but ultimately it makes your writing pretentious and unappealing.
Instead of having the audience read your work with a dictionary on hand, get to the point. Forget the clichés, stop the repetitive words and phrases, and cut both pretentious and meaningless blathering. These cheap tricks seem beneficial at first, but only cause your conversion rates to plummet.
Ignoring the cliché of “less is more”, making every word matter in content writing helps conversion rates. Many readers like specifications, but others are skimmers who just search for the information they need. Ultimately, your readers have no interest in writing essays. They want answers and critical information. And as content writers, many of us have been all too guilty of stretching and fluffing up our articles.
Many writers use certain phrases often, such as “In order to”, “Needless to say”, “It is important to note”, and many more. These phrases say nothing and provide no extra information in the grand scheme of things. Read your own work, consider what every word means in each sentence. Which words give the reader a message, and which ones pose as extra fluff? Trimming the fat of anything you write goes beyond avoiding wordiness but writing content that readers remember.
By writing content with answers, unique composition, and respect for your readers, you can build a recurring audience. If you find yourself struggling to write memorable content with strong conversion rates for your brand, we can help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.