You are a content writer, and the unthinkable has just happened: you have hit the infamous writer’s block. Hours pass as you stare at the screen and the blinking cursor mocks you. Perhaps you read online for inspiration of other writers’ ideas, but none of them clicked with you. This must be the end: you feel doomed. Now what?
It might be time to start thinking outside of the box and consider new methods of brainstorming. Trying new methods not only gives you new ideas but provides new perspectives seen less throughout the market. Even better, some sources might include feedback from the audience you want to attract and please. A unique outlook with answers to many overlooked questions will not only bring traffic but breaks that pesky writer’s block.
At first, you might be asking, how can a customer service team help you with writing content? You may not realize it at first, but customer service teams have valuable and unique information and outlooks. These are individuals who speak directly to your audience and customers, answering questions, and receiving feedback from them.
With this special outlook, you can deliver just the content that your audience is looking for. Consider requesting call or chat logs with common questions and conversations had over your brand and services. These create a great base for writing FAQs, tutorials, and other posts related to and explaining services and products.
Like investigating conversations and topics in customer service teams, sales calls help to provide unique perspectives. A brand’s sales team will listen to a customer’s frustrations and try to provide help and assistance. By joining a sales call, you can ask customers questions about their woes and what they might want.
Consider investigating a customer’s current problem and how they have or are trying to solve it. You might also consider asking questions such as how they discovered your brand, giving you ideas for promotional purposes, or topics to focus on. Every answer can be an opportunity to solve problems and create materials that help future clients. These can be video tutorials, infographics, education materials, charts, and other helpful assets.
For newer content writers, you might ask “What in the world is a webinar?” With a little deductive reasoning, the answer may not be too surprising. If you have been to a seminar for training and discussion, a webinar is just that—but on the internet. With the rise of the COVID-19 pandemic, you have probably had meetings or classes through online conferences. In fact, a webinar would be just that, but with a focus on specific topics.
Webinars not only offer the opportunity to develop and discuss ideas with other content writers but create future content. At a webinar, creators may conduct surveys, share survey information, graphs, and other important information. These not only help inspire your own ideas, but you can use this information in future content.
With the inspiration and the information to back up your content, you can pull yourself out of any content writing block. If you find yourself struggling to market content with strong conversion rates for your brand, we can help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.
