The internet is filled with a lot of different content as it has become a popular way for businesses to market. Technology now accounts for 29% of the total marketing expenses. One study reports that marketers intend to double their spending on social media in the next five years. Every company utilizes different online platforms […]

Individuals spend a lot of time consuming content online. Social media, email marketing, and online platforms have become a huge part of everyone’s daily lives. The average professional spends 28% of their workday, or 22 hours a week dealing with emails. Since there are so many different platforms utilized and there is so much online […]

Technology advancements and social media have added many new channels to the marketing world. Nine out of ten organizations are currently marketing with content and going beyond the traditional sales pitches. Because there are so many marketing channels, can be overwhelming to determine which channels fit your content the best. The Marketing Institute reported 70% […]

Many companies have fallen into the trap of creating content that is universal and they aren’t integrating their content in ways that meet the customer’s needs. A study from the Content Marketing Institue reported that 88% of marketers use content marketing. If you want to set yourself apart, you need to start thinking differently about […]

The marketing angle you take is unique to your brand. It means highlighting your company’s perspective and the content you provide will set the tone for what you are all about. This is the time to determine your company's goals that will set you apart from your competitors. It is important to deliver your message […]

Search engines are used non-stop in today’s technology-rich world. Often when an individual is looking for answers to any type of question, they will type it into the search box. Within seconds, results from the web will show up and give individuals multiple sites to look at. This is such a quick and easy way […]

E-commerce marketing is defined as the process of using different marketing tactics to spark interest in a product or service and drive customers to an online store. There are many different strategies out there to accomplish that goal. Companies will often resort to online marketing, but billboard advertisements are still used today as well. When […]

Marketing analytics can help companies determine what strategies are working for them as well as their areas of improvement. A study from Harvard Business Review concluded that 80 percent of executives said their big data investments were successful. Another study found that 53 percent of companies are starting to adopt big data analytics. Many factors […]