Common Mistakes in Content Marketing

Common Mistakes in Content Marketing

Posted on: 25 May, 2020

Selling yourself and your brand can be important in any medium—a commercial, a newspaper ad, or radio recordings. Sometimes, we may focus on one element such as the services being promoted, but not how to find it. Other times, crucial details can be overlooked, like proper presentation, formatting, or pushing too hard in one direction.

Just a few of these missing fundamentals can turn a potential consumer away from investing in your business. Worst of all, these mistakes might be ones that marketers and businesses run into repeatedly without even realizing it. But what are these recurrent mistakes, and how can you avoid them when trying to promote yourself and your business?

When it comes to starting and perfecting your promotion, you must also consider potential mistakes. By looking over even just a few simple components, you can further endorse your content and services and ease in new customers.

Maintaining Written Content Only

In simpler times, web pages of information and blogs were all the information people would browse for on the internet. Today, the internet has evolved into a brand-new beast that has branched out to various forms of multimedia content. Every day, millions of people search for a great variety of content—images, music, videos, live streams, and many other types of content. So why would you limit your website to pages of words and articles with nothing else to back them up?

By sticking to one format of content, you not only risk redundancy but boring your audience with little variety. Furthermore, people become easily tired of reading several lines of text. To keep their attention, they need large, colorful images as a break from the text. You should provide visuals such as photos and infographics to help further illustrate a point, or videos to entertain and inform. Websites providing multimedia content will more likely be visited and shared with others searching for the same service or product, increasing your userbase, and encouraging visitors to return.

In addition, creating more interactive content can also boost your audience and activity further. This includes investing in social media, providing platforms for discussion, or even implementation of virtual and augmented reality. By incorporating this assortment of content and providing interaction for viewers, you can build your brand far more expansively.

Having a Mobile Unfriendly Website

Let’s face it: just about everyone uses smartphones nowadays, and from all over the world. We search for quick questions and answers on the fly or advice when in never-ending lines. With portable computers in our pockets, we constantly seek information and even multitask with work on a regular basis. Unfortunately, finding websites not properly formatted for browsing on mobile devices is not uncommon.

Though smartphones can load just about any website, many users dislike navigating a computer-based website through a tiny phone screen. With over 80% of Americans owning smartphones, failing to provide proper mobile layouts can alienate an immense audience. These messy layouts not only annoy users but can lower your website score on search engines such as Google. Losing both an audience and search engine visibility can be detrimental when trying to sell your brand.

Thankfully, taking the steps to adjust your website for mobile phone viewing is not especially difficult or complicated. Google can provide tests if your website is mobile-friendly, directing you on how to move forward. If your website fails in this regard, you do not have to rebuild it; instead, you can use converters online to add support for a mobile-friendly layout.

Lack of Website Optimization

When trying to sell and expose your brand, posting new content and blogs regularly might become monotonous over time. Perhaps you begin overlooking fundamentals and basics that will make or break interest and your visibility. To prevent this, you should ensure every page and post follows SEO (Search Engine Optimization) fundamentals. These basics will help your website appear in search engines and better sell your brand.

Following SEO fundamentals consist of a few guidelines, such as using specific keywords based on your topics. You can find tools online that help narrow down these keywords and draw heavier amounts of traffic. Additionally, appropriate application of images and videos can attract people’s attention, such as with featured images. Tagging articles and posts based on their subject also further organize your website and its content.

Keeping up with every detail of your website’s content and presentation can be a grueling task; however, you do not have to deal with perfecting it entirely on your own. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their online business presence. At Actionable Agency, we can provide an analysis of your current marketing strategy and business website to help formulate new solutions for a larger online following. For more information, call us toll-free at (855) 206-9689.

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