How Repurposing Your Old Content Will Bring In New Traffic

How Repurposing Your Old Content Will Bring In New Traffic

Posted on: 9 March, 2020

If you have been in business for a long time, you will generate a lot of content from one year to the next. This content can be created through any type of medium such as social media, blogs, podcasts, youtube videos, or an article on the web. Often once content is produced and published it gets buried in the archives and it’s not helping you generate business. This old content can be resurfaced and save you time when creating content. This can still help you maintain your existing assets and bring in new traffic to your website. Creating new content every time can be very time-consuming. Below are some helpful tips on how to repurpose your existing content.  

Add Current Media

Individuals can get bored after reading too many blog posts. They force individuals to really focus on the text they are reading and limit all surrounding distractions. Sometimes individuals don’t have time to do this. Since technology continues to advance, there are other interesting ways to incorporate content without writing blogs. One study found that 77% of all adults in the United States use online platforms daily. Videos are becoming a popular way to spice up old content and bring new life to it. This will help all of your visual customers stay engaged throughout the entire message of your content. Some individuals might find that they don’t have time to read through an entire blog post, but they do have time to watch a short video that explains what the blog post is all about. 

Podcasts have become very popular in recent years. Many individuals will spend time listening to podcasts. About 33% of individuals listen to podcasts at least once a month. If you have an old blog post you would like to repurpose, you can use that information to create a podcast. Often companies will create a script before creating a podcast. This blog content will be a great resource to aid you in creating a podcast. You can utilize a lot of the original information from the blog post as well as compile new data to implement into the podcast. It is easy to put blog posts into bullet points that you can list off in a podcast. 

Transform It Into Other Mediums

As stated above, creating videos and podcasts are a great way to repurpose your content, but you don’t want to just create videos. You want to make sure individuals still have access to the blog posts as well. There are ways you can easily convert your video into a blog post. If you give your audience many different ways to access your content, they will be happier. They can choose which medium best fits their schedule at the time. Many individuals like having options instead of being forced to do things one way all of the time. 

Hiring A Marketing Agency

Each day new content is being produced and published out to the web. You don’t always have to come up with new content every time. You can repurpose some of your old content into new ideas and posts. It can be difficult to take your old content and create new content with it. Actionable Agency can give you guidance with your current content and help you repurpose it. We want to help you with any of your marketing needs so you can stay competitive in the market. Contact Actionable Agency today to find out how we can help you create new content from old blogs. Call us at (855) 206-9689. 

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