Top 5 Questions Clients Search for Before Hiring a Lawyer

Hiring a lawyer is a major decision that clients don’t take lightly. Before reaching out, potential clients often turn to search engines to find answers that will help them feel confident, informed, and in control. Understanding the top questions they’re asking can help law firms tailor their online presence.

Thankfully, our skilled staff at Actionable Agency knows what it takes to help your firm build trust and convert clicks into consultations. We've been assisting law firms in developing a consistent, effective plan for several years and are ready to help your team today.

1. “Do I have a case?”

   This is often the first question on a potential client’s mind. Whether they're dealing with a car accident, workplace dispute, or family matter, individuals want to know if their situation warrants legal action. They’re looking for clear indicators—such as injury severity, breach of contract, or missed deadlines—that suggest legal intervention might be worthwhile. Law firms that provide accessible, plain-language content addressing common scenarios can make a strong impression early in the decision-making process.

2. “How much does a lawyer cost?”

   Cost is one of the biggest concerns when hiring legal help. Clients frequently search for information about hourly rates, flat fees, retainers, or contingency agreements. They want to understand what they might owe and when. Clear pricing structures—or at least transparency about the factors that influence cost—can help demystify this topic. Even a simple FAQ or pricing guide on a law firm’s website can go a long way toward building trust and setting expectations.

3. “How long will my case take?”

   Legal matters can be emotionally and financially taxing, so it’s no surprise that clients want a general idea of how long their issue might take to resolve. While no two cases are exactly alike, potential clients appreciate firms that outline typical timelines for various types of cases. Offering insight into what stages to expect—from filing paperwork to settlement or trial—can make the process feel more manageable and less intimidating.

4. “What should I look for in a lawyer?”

   Many clients are searching for guidance on how to choose the right attorney. They want to feel confident that the lawyer they hire is a good fit for their specific situation. While credentials and years of experience matter, clients also value responsiveness, clear communication, and a solid track record in cases similar to theirs. Client testimonials, case results, and clear bios help convey the strengths and values of a law firm’s team.

5. “What happens during a consultation?”

   Fear of the unknown can be a major barrier to contacting a law firm. Clients want to know what will happen during the initial meeting—whether it’s free, how long it will last, what documents to bring, and what kind of information they’ll receive. Law firms that demystify this first step and frame it as a low-pressure, informative conversation are more likely to get that initial call or contact form submission.

Call Actionable Agency For Client Strategy

If you don’t know where to start regarding your legal website content and how to tailor your website to answer potential clients' questions, our experienced law firm marketing agency is here to help. Actionable Agency is well-versed in law firm marketing and delivers an extensive range of marketing options to attorneys nationwide for online and offline promotion. 

When you’re ready to source new clients and generate high-traffic leads, contact Actionable Agency today. Contact us at Actionable Agency by phoning (818)-949-2618 at your earliest convenience. We’re here to help you create an exceptional user experience that sets your firm apart from the competition.