As content writers, many of us must quickly learn the many quirks and vast terminology of content writing. We utilize SEO keywords and strategies to be seen by the consumer and turn up results through search engines. Sometimes, we chase or follow certain trends or patterns to garner more views, but not without some flexibility.
One common feature of our pages and articles however is the utilization of internal and external links. For some, it becomes an instinct we pick up on quickly, but some may still not understand. What are these links, and what do we use them for?
Knowing and understanding the use of internal and external links is crucial as a content writer. Not using them or understanding their differences would be like failing to understand the concept of light and darkness. Both differ greatly, but both are also quintessential for everyday content writing and promoting your brand.
By now, most people have a firm grasp of what web links are. We click and access them every day to learn new information or check out that one funny cat video. With content marketing, creating hyperlinks, and making connections can be crucial to gathering hits and building conversion rates. Furthermore, inserting hyperlinks in articles helps increase visibility in searches. So, when it comes to inserting links, what defines internal and external links?
The difference is simpler than you think. An internal link connects to a webpage within the current website’s domain. In this case, linking to an About Us page might be your first thought. Conversely, an external link redirects a reader to a webpage from a different web site’s domain, sending them to another website. Sending a reader to websites other than your brand’s can help prove a point or clarify facts.
Utilizing both internal and external links help make articles and webpages as effective as they are. With a proper understanding of using both, you can market effectively to your audience.
The use of internal links might seem head-scratching to some at first. After all, the consumer is already reading your article. But your work is just one piece of the greater whole that is your brand’s website. The reader needs to do more than just see your work. They need to stay on your work and stick around on the website
Website conversion rates are based not just on hits, but how long a person stays on the website. Additionally, not only do internal links keep readers exploring the website, linking to other parts of it helps provide structure. By linking around the website, visitors can find more of what they need. But internal links not only help your readers understand the website better, but also bots and search engines. Providing links helps search engines better understand your brand’s website, thus ranking them higher in search results.
If your goal is to keep readers on your website, why would you redirect them to another, you might ask? Put simply, providing external links helps your website gain more authority and reliability. Search engines give results based on how authoritative a website is, so utilizing external links increases your brand’s visibility. The more external links you hyperlink to your article or webpage, the higher your website ranks.
Nevertheless, you cannot throw hyperlinks into your work blindly. You also need to link to high-quality content and websites. Search for eye-catching and interesting content that other people would want to share. Reach for content that is easy to share on social media and appealing to the eyes. As an extra plus, you might also want to consider guest writing for other websites and linking them to one another.
With the right understanding of using and placing internal and external links, you can create innovative, high-ranking content. If you find yourself struggling to build content with strong conversion rates for your brand, we can help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.