When you want to sell people your product on service, you have to be convincing. How can you be convincing? Companies try many ways but building a community and increasing social interaction is among the top of their list. Why? Creating a community not only encourages action among an already existing audience but expands to newer people.
For this reason, companies and brands have put far more emphasis and focus on social media now more than ever. It garners user interest, opens up to feedback, and creates a connection with the audience. But what should you as the content writer do and follow to help expand the brand’s userbase? With the right tools and utilizing the best strategies, your brand can connect to the audience and encourage their business.
Building an interactive community for your audience is important, but you cannot build this community without the content for it. It may seem like an obvious suggestion, but some brand groups get ahead of themselves and focus on building the community before they even have content ready.
So before you even consider how to build a community, consider the content first. Above all else, it will be the foundation of your social group and branding. Moreover, you need to make sure your content is as strong as can be. If your content lacks depth, distinction, and appeal, there will be no interest in a community, to begin with. Consider the content you write to be a loaf of bread your brand is serving. If the content is the bread, then social media and community interactivity is the butter that makes it even better.
In today’s world, millions have logged into the behemoth that is social media. You yourself have probably signed up for at least one social media platform already. So have your family, your friends, your co-workers, that one actor in your favorite show, and other figures and celebrities. In fact, around 70% of Americans use social media to connect to others, share information, entertain themselves, or read the news.
Many people who engage in social media often look up to industry influencers, or people popular or experienced in a field. Influencers can be celebrities or people who work in a certain field such as music, acting, or art. People look up to influencers because they have found success and know what they are doing.
Because of this, you should try to connect or reach to influencers who will help sell or recommend your brand. People might be skeptical of a content writer claiming the brand they work for to be the best. But if an influencer they idolize says so, the news not only spreads but people more likely trust their word.
Your brand has hired the content writers to create the content it needs, established the needed social media platforms, and found the right influencers. But despite all this work, your audience will not build itself by simply having these elements. You must engage the audience in a way that encourages them to talk and engage back.
Simple methods of engagement include sharing and posting high-quality photographs and images related to the brand. Additionally, you should go beyond talking about just the brand but topics that connect back to your brand. For example, if your brand sells car parts or services, consider asking readers what they value most about their vehicles. Is it efficient transportation, advanced sound systems, showing off their custom looks, or traveling with friends?
These discussions help engage a conversation that can go back and forth between the audience and the brand’s content writers. You can also connect to readers with hashtags, sharing content relevant to the brand, posting consistently, and even responding to watchers directly.
By building connections and engagement, you can spread brand awareness and work with a dedicated audience. If you find yourself struggling to establish a community, we can help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.
