Writing Compelling Blogs for Your Brand

Writing Compelling Blogs for Your Brand

Posted on: 11 January, 2021

Content writing includes the responsibility of creating informative, interesting marketing content that promotes business for products and services. For newcomers, it can be exciting, but it requires dedication and focus. Many writers and companies struggle to maintain blogs due to the process easily becoming repetitive and cumbersome.

Newer writers especially flail and flounder because they fail to understand what aspects make a blog an interesting read. The topics you write about and your writing style ultimately compose the elements that keep readers on board. Nevertheless, a content writer still should strive to change up and shake topics while understanding common guidelines.

How should you write your blog? What can you utilize and change up to keep work different and interesting? How do you break the mold without straying too far from the basics? With the right and thorough understanding of blog writing, you can keep the field exciting both for readers and yourself.

Figuring Out a Topic

Writing for a topic can be a rough start, especially for newer writers. But when choosing a topic to consider, you must consider the following: will readers find it interesting? Will it be useful for any of your brand’s readers? Above all else, your blogs are for your readers, not yourself or your brand. Even if you aim to make a sales pitch, your pitch must benefit the audience and be entertaining and educational.

What types of articles can you write to capture the reader? Each topic will differ, but many common types include:

  • News articles
  • “How-to” articles
  • Editorials
  • Expert interviews
  • Countdown lists

News articles, interviews, and “how-to” instructions are written more to enlighten readers with information. But basing news on the right topic will help hook readers into learning about the subject. In contrast, editorials and countdowns often bring insight into your own opinions of themes while also being informative. In any of these article types, the most important element is balancing a sense of fascination and information.

Noting the Important Components

Contrary to some new writers’ beliefs, writing blogs goes beyond just writing the words. When writing a blog, you must ensure your work has other elements that keep it interesting and informative. For example, instead of just words, consider pairing images with articles that illustrate the topic. As painful as the cliché of “a picture is a thousand words” can be, it nevertheless holds truth. A person will be much more likely to click an article with an eye-catching image than one without.

In addition to images, you should also back up your words with research and sources. These can be not only outside sources but also your own brand’s work. These are known as outbound and inbound links respectively. Outbound links not only back up your word but embedding links gives your work search engine visibility. Inbound links, on the other hand, encourage the reader to explore the brand’s website beyond just your blog.

Proofreading and Rewriting

As a writer, one of the worst mistakes you can make is publishing after your first draft. Falling in love with the first draft blinds your editing eye with rose-tinted glasses. You may overlook spelling and grammar, wordiness, overuse of industry jargon, and other writing inconsistencies.

Having other peers or editors read your work helps mitigate these issues but might not always be an available option. Strive to read through your work, even several times, to catch grammar problems. Read work aloud to catch wordy writing or weird pacing. Utilize tools such as spell checkers or SEO to catch mistakes you might overlook.

Typos can be embarrassing, sure, but how do they hurt your readers’ interest, you ask? When the audience sees these mistakes, they feel less inclined to trust your work. Conversely, when they see large words and jargon, it may overwhelm, confuse, and scare them off. Ultimately, writing a compelling blog boils down to a balance of interest, adding additional marketing content, and polishing your own work.

Writing great blogs filled with content that attract the reader’s attention can take time to develop. But by knowing the right elements to incorporate, you can write blogs that build a better brand. If you are struggling to write new content for your brand, you can find help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help you. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.

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