Many people in creative fields hear this cliché: “quality over quantity.” But why is this cliché so popular? What makes it so relevant to content writing and marketing? The truth is having both aspects of quantity and quality are crucial to content marketing that sells to customers.
Maintaining a certain quantity helps keep readers on your website for longer periods. But quantity alone cannot make an article, because writing needs to be interesting, informative, and engaging. It must be written with quality. Each article or webpage will vary in approach and needs, but you must know where quality and quantity matter most. Quantity means pumping out more content for audiences to sink into, but the quality leaves them satisfied. How do both benefit in different ways?
Every business seeks a Return on Investment (ROI) of some form. As ideal as it may sound to be writing blogs solely for viewer entertainment, it lacks profit. Every business establishes itself for some form of gain rather than just out of the goodness of their hearts. A business and its writers create based on what gains the most profit. But what realms of quantity and quality gain the most?
For each business, the practice varies. As an example, a newspaper or news website attracts and gains viewers for how much news they post. Readers will likely not follow a news site that updates monthly, no matter how high-quality articles are written. News readers want news articles weekly, daily, sometimes even hourly. They want all the news, as soon as it can be readily available.
On the other hand, a blog or website based around a certain topic such as cars or lawmaking seeks quality. Though these websites should post on a regular basis, posting ten blogs a day will not make a difference. When readers seek the experts, they want the best advice and information. They want quality. If this audience fails to find valuable advice from your brand, they will look elsewhere.
Achieving a brand that delivers on either great quantity or consistent quality requires great effort. If you wonder which of the two might be more achievable, you will not find such an answer here. The truth is that neither one of the two is easier to achieve than the other. Whether you want to press out vast quantities or high-quality work, both require hard work and resources.
If you focus on having a brand that pumps out a lot of content, you will need a large team or time to reflect it. Expecting a team of a handful of people to regulate thousands of articles a month is unreasonable and unfair. For such a workload, you may want a team of perhaps hundreds to meet this quota. That alone requires a lot of resources to pay off fairly.
On the other hand, you might consider a focus on quality, needing only a few to write new work. But writers putting great focus and energy into their writing expect to be paid more than pennies and dimes. As a writer yourself, you should come to expect to receive payment based on the quality you put out.
From a writing perspective, writing in quantities takes a lot of work in a short span of time. At the same time, writing with polish in every word also takes great mental work and exertion. In short, there are no easy answers to achievability in quantity or quality. Both have their difficulties and needs, and not one works easier than the other.
Despite how automated many systems have become nowadays, writing continues to be performed entirely by people. Because art is subjective, it can be difficult for robots to replicate the ideal writing formula. Above all else, people read articles and written works for the “human element.” They want the human perspective that understands their needs, plights, and entertains in a way they understand.
Quality shines its brightest when it comes to writing with the human element. The best writers with the highest skillsets will deliver the greatest quality. Recreating the human element in such vast quantities can be difficult with just a handful of writers. If your work exists just to inform, such as providing instructions on using technology, the human element is less necessary. Readers seeking instructions want just that, so they want to get straight to the point.
Acknowledging where and when quantity or quality will matter goes above all else. By knowing where these aspects work and where they prosper, you can provide both the best quantity and quality as a content writer. If you are struggling to write the best content for your brand, you can find help. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help you. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.