When it comes to creating a solid content marketing strategy and brand voice for your website, knowing which types of content are most likely to convert clients can be difficult. Because most consumers spend several hours of the day on their phones or computers, browsing the web and perusing social media, it can be difficult for strategists to wade through the content clutter.
Thankfully, there are several steps you can take to create your brand and make it stand out. From building your brand personality to tailoring your content for your customers, you can ensure your website makes a valuable first impression for visitors.
At Actionable Agency, we have the knowledge and experience it takes to bring your site to life. We’ve helped law firms establish a consistent, effective strategy to generate fresh, high-quality leads for years.
Your brand voice should be an expression of your firm’s core principles. As a personal brand, you’ll want those qualities to be true to your firm.
In other words, brand voice encompasses your brand’s identity in every way. It’s the lasting impression you want to make on your target audience at each funnel stage.
Consider the companies whose products you have always remembered fondly. How do you feel when you’re exposed to their advertisements or purchase anything from them? Does the company make you happy? Does it move you to tears or motivate you to take some action? Does it make you feel like you’re at a five-star resort?
First, it’s essential to create a strong brand personality. Once you’ve created your logo and brand profile (colors, fonts, etc.), focusing on messaging and content is important.
Establish your voice and tone before creating long-form content. When you’ve established your voice and tone, make sure they stay consistent. Improving your client experience starts with a solid core message and brand that stays true through every post you make.
Avoid focusing only on sales-driven content or posts meant solely to entice new clients. By creating tailored and meaningful content for your target audience, your firm will be at the top of potential clients’ minds.
In other words, look beyond the product to ensure that your content is relevant and genuinely helpful to new clients. Moreover, focus on executing engaging content and utilizing effective storytelling where possible. Making your content unique will set you apart from competitors and leave a lasting impression on potential clients.
Use an omnichannel approach to post content, but look into where your potential clients are spending time online and engage with them there most often. If your client pool tends to come from Facebook, maintain your firm’s profile there and post new content regularly to ensure you stay current with potential and current clients.
Additionally, keep in mind that different social media sources and other mediums require separate content strategies and tactics. Social posts for Instagram or Twitter should look and present differently than the content your firm posts on Facebook.
Implementing the best strategies to market your law firm’s website can be challenging. However, following the right steps from the beginning will help you find potential clients effectively and efficiently.
If you’re feeling overwhelmed when it comes to perfecting your legal website content, an experienced law firm marketing agency can come to the rescue.
Actionable Agency is a law firm marketing company that offers attorneys across the country an extensive range of marketing options, particularly when it comes to content creation.
When you’re ready to source new clients, contact us at Actionable Agency today by calling (818)-949-2618. We’re here to help you create an exceptional user experience that sets your firm apart from the competition and takes your firm’s website to the next level.
