Converting Clicks to Clients: Effective CTA Strategies for Law Firm Websites

A website visitor who is only browsing may be converted into a client with the help of a well-written call to action (CTA). The call to action (CTA) is an essential part of any marketing strategy since it encourages the target audience to do the desired action, such as contacting your team, signing up for a blog, or inquiring about a service.

Here, you’ll learn all you need to know to write effective calls to action (CTAs) that bring in new clients and increase conversions for your firm. However, a law firm marketing agency is the ideal place to start if you need assistance understanding the ins and outs of simplifying the user experience on your site.

Here at Actionable Agency, we know how to create a great user experience with effective CTAs to increase your law firm’s client engagement, conversion rate, and revenue.

The Impact of Good Calls to Action

Your marketing results and conversion rates will benefit greatly from a call to action that is both clear and appealing. According to marketing data, customized calls to action convert at a rate more than 200% higher than non-customized ones.

In addition, businesses may see a close to 40 percentage point increase in conversions from their landing pages if they use properly designed calls to action.

On top of motivating readers to take action, an efficient CTA lays out an obvious next step in the process. Whether it’s making a purchase, submitting a lead form, or downloading a resource, a user’s journey toward conversion should be as smooth as possible thanks to a well-designed call to action (CTA).

How to Write Effective CTAs

Clarity is the first step in writing a compelling call to action. When a user clicks your CTA button, they should know exactly what you want them to do and what will happen next.

• Avoid vague words and instead focus on being clear and direct.
• Instead of just saying, “Click here,” try something more direct like “Get Started Now” or “Claim Your Free Appointment.” Users are then able to make more educated judgments, and the conversion process experiences less friction as a result.
• Tapping into a feeling of urgency in your calls to action also increases conversions. Users are compelled to take immediate action out of a sense of urgency for fear of missing out.
• Users are more likely to take quick action when they see phrases like “Limited Time Offer,” “Today Only,” or “Ending Soon”
• Urgency in calls to action (CTAs) motivates clients to take immediate action, which boosts conversion rates.

Design and Placement of CTAs

Your CTA’s visibility and effectiveness are directly related to its design and location. Use contrasting colors, strong fonts, or buttons to make your call to action (CTA) stand out from the rest of the content.

Positioning is also very important strategically. You should prioritize having your calls to action (CTAs) displayed above the fold on your web pages. Moreover, reiterating the CTA many times throughout the article might help clients keep it in mind.

Contact a Law Firm Marketing Agency 

At Actionable Agency, our team is well-versed in promoting a great user experience for your website. We are a marketing agency that focuses on law firm services nationwide, so we know what it takes to write effective calls to action that boost conversions.

If you’re ready to revamp your website and earn the trust of new clients, contact us at Actionable Agency by dialing (818) 949-2618.