How Do Citations Support SEO for Content Marketing Purposes?

How Do Citations Support SEO for Content Marketing Purposes?

Posted on: 1 November, 2021

Search engine optimization, or SEO, is important to improving the reach and popularity of a website. If you have a law firm, getting your name and your services out to the people that may be potential clients is important. When you are seen by the right people who are looking for your services, you have a higher likelihood that they will call your law firm and hire you to work with them.

There are many ways to boost a law firm’s SEO. Citation building is one of them. This is a critical component of building a strong online presence. If you are unsure about how citation building works, call Actionable Agency. Actionable Agency is a law firm content marketing agency that can assist you with building your website and provide you with comprehensive marketing solutions like citation building services.

What are Citations and How Do They Work?

When your law firm is listed on other third-party websites, these are considered citations. These websites that are completely independent of your site help broaden your law firm’s reach in terms of increasing the ways that people can see your contact information. Some of the most popular sites that companies use to list their services include Yelp, Yellow Pages,, or Facebook to name a few.

While you should always use your phone number, list the name of your law firm, its address, what hours you are open, you should also detail what services you provide. In specific what area of law, your firm specializes in. Also, to make your citation much more dynamic, using visuals can help. Adding a picture to your listing can make your citation that much more robust and attractive to potential clients looking for the legal services you offer. If you prefer, you can also add an informative touch with a video to your citation.

Studies repeatedly show that those law firms that rank at the top of an organic search will be called most often. This is why it is so critically important that your firm rises to the top. Doing so will greatly impact the flow of business coming through your front door. Effective citation building has the potential to increase the flow of clients coming to your law firm over your competition and using you first.

Any business or law firm can benefit from proper citation building. If clients looking for your services do not see you right away, they are less likely to do an extensive search to get to you. Meaning, that another firm that ranks above you will get their business instead of your law firm. 

Speak to a Law Firm Marketing Company Today

Actionable Agency can build citations for your law firm and manage your listings so that everything you have out on the web is updated and accurate. Remember, even if you have listings on the most popular third-party sites, if the information is not valid, it is likely to deter a potential client from even considering your law firm again. Call Actionable Agency today at 1 (818)-949-2618 to learn more about how a law firm marketing agency can help you increase your bottom line with a wide array of marketing services such as citation building.

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