How to Conduct Keyword Research for Law Firms and Other Professional Businesses

How to Conduct Keyword Research for Law Firms and Other Professional Businesses

Posted on: 4 September, 2023

You can enhance your keyword research and take your website to the next level in a number of ways. Whether you’re developing your brand’s identity and customizing content for your clients or starting to work on citation building, a good content marketing plan creates a beneficial first impression for your visitors.

Most consumers spend several hours every day surfing the Internet; thus, executing your marketing plan effectively is essential. However, it might be difficult to know where to begin.

If you need assistance executing your plan or enhancing your website, call our law firm marketing agency as soon as possible.

At Actionable Agency, we have the strategies and resources necessary to bring your website to life. We have assisted law firms in establishing a consistent, successful plan and streamlined legal website content for numerous years, and are ready to assist you now.

Before Link Building, Develop Your Brand

Start your holistic, overarching marketing approach with the fundamentals. Focus on message and content only after you’ve constructed your brand and begun promoting it in the digital realm.

This approach might include everything from voice and tone to branded long-form material. Improving your customer experience begins with a consistent core message and brand throughout all of your posts.

Ensure you are creating credible, useful content for your target audience. In addition to ensuring that your material is relevant to your customers, you also need to ensure that it is original and interesting.

Building Local Citations and Linking

Next, concentrate on generating local citations and links. Local citations are both connected and unlinked internet references of your firm. These sorts of references may include your company’s address, contact information, and, in certain instances, website URL.

There are two classifications for citations: unstructured and structured.

Structured citations are those that you can manage, such as citations in a local company directory. These are locations where you may submit and update your company information.

Some instances of structured citations are as follows:

  • Facebook
  • Apple or Google maps
  • Foursquare
  • Yellow or white pages on Yelp

In contrast, unstructured citations may include social media sites, pages from periodicals or newspapers, blogs, and review sites. Essentially, your company’s contact information may exist in some locations, but you cannot edit the information. These are powerful because they let Google know that others are viewing your content and finding it valuable, ranking you as more of an authority in your company’s niche.

Local citations are essential for a variety of reasons, including boosting SEO ranks, increasing website traffic, and creating customer confidence. Building citations of all kinds is an essential part of building your brand’s presence and authority on the web, which will translate to much greater success for your firm.

Contact a Law Firm Marketing Agency

If you don’t know where to start when it comes to improving the content of your legal website, our experienced law firm marketing company can help.

Actionable Agency is a law firm marketing agency that offers a comprehensive array of online and offline marketing alternatives to lawyers around the country.

Contact Actionable Agency immediately if you’re ready to acquire new clients and revamp your link-building strategy and website. Give us a call at (818) 949-2618 as soon as possible. We are here to assist you in developing an excellent user experience that distinguishes your business from the competition.

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