Law firms have to be visible to the public to gain traffic to their website and drive new clients through the door. Developing a smart, and comprehensive marketing plan is essential to accomplish this. There are several different strategies and methods that can be used in an effective campaign. Specifically, with the use of advanced technology that is available these days, law firms can directly get in touch with potential clients that need their specific services in their precise location.
Geofencing is one approach that can be included in a strong marketing campaign. Specific ads are sent to phones that enter into particular and defined locations. This directly alerts people of your services and where they can find you. A potential client that needs your legal counsel in your specific location will now be notified that you exist which may motivate them to go to your website. The increased traffic to your site can improve your rank on the top internet search engines and drive more attention to your firm.
Geofencing can work for almost any business as a means to attract more clients. Every industry is different, so using various marketing strategies like geofencing properly will be the difference as to how effective they are. Unlike a local restaurant that may be able to use geofencing to bring in anyone to their establishment who is hungry and nearby, a law firm’s location might not matter as much as the restaurant’s when looking for more business. That doesn’t mean that geofencing isn’t useful, and there are novel ways that a law firm can benefit from the technology. Working with a dedicated law firm marketing agency is one way to fittingly use geofencing for more website traffic and thus, more clientele.
Actionable Agency is a law firm marketing company that can develop fresh and compelling marketing campaigns to boost your reach and get your firm noticed. Geofencing can help your firm in many ways including:
It is important to make the most of your marketing budget which means as a lawyer, you only want to be reaching clients that need your discipline in your location. If you are connecting with a lot of people but your large audience is not in need of your services, you are both missing active opportunities and your marketing money is doing you an injustice. Actionable Agency will come up with a meticulous plan of attack that goes directly to areas where your clients are more likely to be.
Capturing as many qualified leads as possible will support your business. As an experienced and innovative legal marketing agency, Actionable Agency has the tools, skills, and know-how to keep clients coming to your firm. Call Actionable Agency today to learn more about what services can benefit your business and online reach at (855)206-9689. There is a cost-effective customized online marketing solution that will give your law firm the competitive edge and Actionable Agency can put it together for you.