How To Identify Your Law Firm’s Target Audience

How To Identify Your Law Firm’s Target Audience

Posted on: 13 September, 2021

You may have a well-put-together marketing plan for your law firm, but if you are not directing it at your target audience, you are going to be missing many opportunities for new business. A law firm’s target audience is the specific group of people that you want to call your business because they need your services.

It is common to believe if you have a plan which is broad, you will be visible to more people and that will result in increased clientele. The problem with this strategy is that while you may be able to get your law firm in front of a large number of people, there may only be a small percentage of those folks who are actually in need of your legal services. If you can pinpoint who is more likely to become a client and target these people directly, you are going to be connecting with the exact people that are the foundation of your business.

How Can You Find Your Law Firm’s Target Audience?

How To Identify Your Law Firm's Target AudienceThe end goal of any marketing strategy is to get your services in front of the people who are looking for them. Taking a hard look at the characteristics of your actual clients can give you some insight as to who is most likely to call your firm and become a new source of business.

Take, for example, the following:

  • You may be reaching both women and men equally. But when you look at who comes through your door, the overwhelming majority of your clients are male. If your marketing strategy is not favoring males, then you are missing the actual people that are most likely to use your services.
  • If you are really specializing your services to reach a very select group, but you are not getting movement or much of a response, you may have to open up your efforts to more people.
  • If you are creating legal content that speaks to high-income homes but your actual audience is middle to low-income homes, you are not connecting with the right people.


  • Who is in need of your service?
  • Where are they located?
  • What information do they need?
  • How do they access information?

These are all critical aspects of a strong approach to promoting your business to the right individuals. Taking time to really get to know your audience and everything about them will help you streamline your marketing plan. Doing so, will make the most out of your marketing budget and help your law firm expand.

Speak with a Law Firm Marketing Company Today

If you need help figuring out where you can access valuable marketing data, and how to use it effectively call Actionable Agency. Working with a law firm marketing agency gives lawyers the peace of mind that their marketing plan is being executed professionally. 

It takes a significant amount of time and effort to manage a working marketing approach. When you work with the lawyer marketing firm Actionable Agency, all of your law firm’s marketing needs can be addressed and expertly handled. Call Actionable Agency today at (855)206-9689.  

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