Top 7 Content Marketing Terms

Top 7 Content Marketing Terms

Posted on: 20 September, 2021

If you are a lawyer and ready to put into place an effective marketing plan, becoming familiar with common marketing terms is a start. The goal of a solid marketing plan is to get more people to come to your law firm’s website, stay awhile, and obtain motivation to call you. However, building an effective and comprehensive marketing approach and then making adjustments to ensure you are getting directly to your target audience takes time and effort.

Actionable Agency is a law firm marketing agency that can take on the task for you. There is much that goes into a refined and productive marketing strategy. If your efforts trying to streamline and manage your law firm’s marketing plan surprise you at how much of your workday you have to put into doing so, you wouldn’t be the first lawyer to find this hard truth out. Working on marketing can easily take away from other responsibilities, specifically running your firm and providing new clients with proficient and high-quality legal services.

When you work with Actionable Agency, you can discuss your objectives and what you want to achieve. Then, our attorney content marketing specialists will find a comprehensive website and marketing solution that will meet those needs in a budget that works for your firm.

What are Common Marketing Terms?

The following terms are most commonly used when describing a marketing plan:

  1. A marketing lead is a person that is looking for your legal services and has the potential to become a client. A hot lead is someone that is in immediate need for your services and if you can get these people to contact you, the likelihood they will become a client is high. 
  2. Conversion rate is a measurement of the number of people that visit your website and actually turn into a lead. Knowing which of your pages are the most productive or overall how good your website is at making this happen can help you make necessary adjustments.
  3. A call-to-action is a calling to potential customers that they should connect with your firm whether it be email, phone call, or walk-in.
  4. The landing page of your law firm’s site is one that is set up to stimulate customers to look at your site and to do something. This could be anything from filling out an online form, to calling your law firm, or pressing a button to learn more about a particular topic.
  5. When you hear SEO, what this stands for is search engine optimization. This is a marketing strategy that is constantly changing but when done right, optimizes your website so that it ranks at the top of an online search for your services.
  6. Return on investment is something you already may know about. Basically, this is a means to measure how efficient your money is. If you’re putting money towards something, then it better be successful at increasing your return profits.
  7. Pay-per-click is a way to advertise your services online through Google. You make an ad and then every time a person clicks on it, you pay.

Speak with a Law Firm Marketing Agency Today

Simply figuring out the basics when it comes to marketing and then trying to develop a plan that will help your law firm grow is a whole job in itself. When you are running a law firm, you need to focus on operations and know that your marketing strategy is working. Ensuring this is so can be accomplished by working with a talented, resourceful, and skilled lawyer marketing agency.

Contact Actionable Agency today to discuss your marketing goals and law firm’s objectives by calling (818)-949-2618.  

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