How to Refresh Old Content to Drive Traffic to Your Website

When you’ve noticed a lull in web traffic or seemingly run out of content ideas, there’s an ideal solution: repurposing older content. In fact, refreshing older content is one cornerstone of a solid content marketing plan.

From visual content to classic text posts, any type of older content should be reviewed and refreshed on a regular basis. Your website is the first point of contact with potential clients; thus, making a strong first impression is essential. 

But if you’re still unsure of the how-tos behind a legal website content revamp or don’t know where to begin, a law firm marketing agency can help. At Actionable Agency, our team has the experience and knowledge to bring your site to life. Furthermore, we help law firms establish a consistent, effective attorney marketing strategy that can generate new, high-quality leads.

With an extensive background in partnering with law firms across the country, we know the ins and outs of crafting valuable legal content for your potential clients. 

Updating Old Content to Improve Web Traffic

First, review your top-performing blogs and evergreen content. By utilizing the top articles bringing the most traffic to your site or getting the most clicks, you can source and refresh the information most relevant to your readers or potential clients.

While you pull new ideas from this existing content, go through these older articles and audit the content. Make sure that all links and anchor words are refreshed, and add a new paragraph or two to these articles. This is an easy, effective way to improve traffic to your top blogs and bring new traffic to fresh posts that you pull from existing content. 

Refreshing Top-Performing Blogs and Articles

Additionally, you can make a post compiling your top-performing articles and resources. Bringing together your top content into a concise, easy-to-digest article means that potential clients see all your best information in one place.

As you create this new post, you’ll have the perfect opportunity to revamp all the content within. Moreover, you and your team can add new content to start and end the article, which is a good time to build fresh anchor terms and attach relevant links where applicable. This is particularly apt when it comes to evergreen content, which should be updated quarterly or even monthly.

Contact a Law Firm Marketing Firm

Understanding and implementing the best strategies to market your law firm’s website can be difficult. However, following the steps to refresh your site can help you source potential clients. 

Repurposing your content on a continuous basis will not only increase your web traffic but will also extend the reach of any new content you post going forward.

Actionable Agency is a law firm marketing company offering lawyers an extensive range of marketing options for online and offline promotion. If you’re ready to revamp your website and source new clients, call Actionable Agency today at 1 (818)-949-2618. We’re here to help you create exceptional content that truly sets your firm apart from the competition.