The Future of Online Marketing for Professional Services Businesses

The Future of Online Marketing for Professional Services Businesses

Posted on: 21 August, 2023

Before you even begin creating content for your law firm’s website, identifying and implementing a viable online marketing strategy is essential. Working to create a valuable first impression for visitors is a must when it comes to enhancing your firm’s reach and influence.

We know this process can be intimidating, however. After all, marketing your law firm involves much more than branding, a few blog posts, and social media shares.

But if you need help launching your content strategy, working with an experienced law firm marketing agency is the perfect place to start.

At Actionable Agency, we know what it takes to elevate your site’s content strategy. We have years of experience helping law firms establish a consistent, effective strategy to generate fresh, high-quality leads.

Online Marketing For Law Firms

The main goal for law firms should be to look for subtle opportunities to secure trust and additional work from existing clients or to focus on attracting new clients as often as possible.

According to the American Bar Association, a balanced marketing strategy should adhere to four pillars or best practices for attorneys:

  1. Working to retain and grow relationships with current clients
  2. Attracting future clients and fostering relationships to bring in new business
  3. Increasing brand recognition and awareness
  4. Utilizing targeted, effective messaging and content

Online Marketing Branding & Goals 

Once you’ve identified these pillars, you can truly get started. The first step is creating a strong brand personality.

Working on your brand is key when it comes to efficiently marketing your firm. To start, make sure you align goals for your brand, as well as any future messaging and content:

  • Identify your target audience and the goals of your key messaging to reach that audience.
  • Create a comprehensive brand design and logo for your firm.
  • Establish a tone and voice for your content and stay consistent.
  • Think about what makes you different from other law firms.

Solving Clients’ Needs via Marketing

When you’ve created your foundational branding, begin working to identify your clients’ needs and create content that solves their problems.

For example, if potential clients are facing the aftermath of a car accident, ask yourself what type of content they might be drawn to. Would your clients be more interested in negligence laws or the typical time it takes to settle a case?

By posting content that delivers the answers to the burning questions of potential clients, you’ll build trust and respect with your intended readership.

Optimizing Legal Content

After you have your target audience and have created content focused on their needs, it’s time to optimize.

Utilizing SEO and optimizing your content for search engines will ensure that it ranks well. Good SEO best practices include but are not limited to:

  • Writing compelling title tags and meta descriptions
  • Optimizing images for each post and creating SEO-friendly URLs
  • Maintaining a focus on page speed and other user-friendly aspects

Now, it’s time to publish your content on your firm’s site and social channels. Promote your posts where you can, particularly on any platforms where your readers are likely to browse. Deliver content to potential clients where they spend their time online and build your base accordingly.

Contact a Law Firm Marketing Agency

Here at Actionable Agency, we know what it takes to streamline your legal website content. Actionable Agency is a law firm marketing company that offers attorneys across the country an extensive range of marketing options, both for online and offline promotion.

We know how to implement the best strategies to market your law firm’s website. To revamp your marketing plan and source new clients, reach out to Actionable Agency today at (818)-949-2618. 

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