The Power of Keywords: Optimizing Law Firm Websites for Targeted Traffic

The Power of Keywords: Optimizing Law Firm Websites for Targeted Traffic

Posted on: 22 January, 2024

Most clients spend several hours daily surfing the Internet; thus, executing your marketing plan effectively via keyword research is essential. However, it might be difficult to know where to begin.

If you need assistance in beginning keyword research for your firm’s website, call our law firm marketing agency as soon as possible.

At Actionable Agency, we have the strategies and resources necessary to bring your website to life. We have assisted law firms in establishing a consistent, successful plan and streamlined legal website content for several years and are ready to assist you now.

SEO and Keyword Research

There are several components to an SEO strategy. Keyword research, metatags, linking, social media, the actual design of a website, on and off-page optimization, and more are all examples. All of these elements play their part and are important in their way based on how they perform. 

So, not only does the content you create for your law firm need to be practical and have information of value, but your wording should also be tactical. If you can figure out the right keywords for people who look for your legal services in your location and you can implement them in your content correctly, your website can see a boost in online traffic.

Perhaps you use keywords with little competition for your market. The good news is that by doing so, you can increase your ranking when these terms are searched for, but the volume of searches they produce may be minimal. So, even though these keywords rank well, they do not produce the influx to your website that you want and need them to do.

Local Citations and Linking to Keywords

Next, concentrate on generating local citations and links from your selected keywords. Local citations are both connected and unlinked internet references of your firm. These sorts of references may include your company’s address, contact information, and, in certain instances, website URL.

There are two classifications for citations: unstructured and structured.

Structured citations are those that you can manage, such as citations in a local company directory. These are locations where you may submit and update your company information.

Some instances of structured citations are as follows: Facebook, Apple or Google Maps, Foursquare, and yellow or white pages on Yelp.

In contrast, unstructured citations may include social media sites, pages from periodicals or newspapers, blogs, and review sites. Essentially, your company’s contact information may exist in some locations, but you cannot edit the information. These are powerful because they let Google know that others are viewing your content and finding it valuable, ranking you as more of an authority in your company’s niche.

Local citations are essential for a variety of reasons, including boosting SEO ranks, increasing website traffic, and creating customer confidence. Building citations of all kinds is an essential part of building your brand’s presence and authority on the web, which will translate to much greater success for your firm.

Contact a Law Firm Marketing Agency

If you don’t know where to start when it comes to improving the content of your legal website, our experienced law firm marketing company can help.

Actionable Agency is a law firm marketing agency that offers a comprehensive array of online and offline marketing alternatives to lawyers around the country.

Contact Actionable Agency immediately if you’re ready to acquire new clients and revamp your link-building strategy and website. Give us a call at (818) 949-2618 as soon as possible. We are here to assist you in developing an excellent user experience that distinguishes your business from the competition.

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