Writing and Creating Your Tone of Voice in Content Marketing

Writing and Creating Your Tone of Voice in Content Marketing

Posted on: 21 December, 2020

The ability to write content emerges differently for many writers across the medium. Some adapt to the genre of content writing for other clients easily, while others struggle to write more professionally. Some writers simply excel better with fictional and story writing over the formulated approach most content writers take. But many writers fail to realize that there are multiple ways to approach content writing.

Trying to find the one perfect writing style not only makes works stale but could easily detract readers away. Instead of finding the perfect style, consider your own strengths, and adopt them into your own writing voice. Many writers share different strengths and weaknesses you can utilize to create a unique voice. With the right adaptation and trying out various methods, you as a content writer can develop your own voice. As a content writer looking to develop and expand your writing style, consider trying out the following methods.

Researching Other Writers and Content

If you find yourself new to content writing and marketing, you might feel understandably lost and unsure of moving ahead. However, no one expects you to blindly move forward when there are plenty of sources of research and information. Instead, consider how to gather information and ideas in writing for content marketing.

Though imitation may be considered one of the best forms of flattery, plagiarism is an easy way to get in trouble. Consider researching the following mediums for important information and topics, including:

  • Interviews
  • Competitor analysis
  • Focus groups
  • Other existing content

These elements help you understand a company or brand, its employees, their market, products, values, and customers. When looking at other writers’ content, learn to read and differentiate between their style and tone. Style can be defined by a writer’s grammar, punctuation, and sentence structure, while tone communicates emotional techniques and persuasion.

Creating the Factors of a Voice

Learning to write and create your own work can take a lot of research by using the power of observation. But creating an actual voice for writing can be a turbulent process that requires your own input and thought. For some writers, this part comes naturally, but others struggle to so much as forming a sentence correctly.

Regardless of how naturally it comes for you as a writer, consider certain elements when creating a voice. Who from the brand would speak, how they would speak, and what they are talking about? What is the voice’s viewpoint and who are they talking to? Would they speak to the audience formally or casually? Is the topic serious or light-hearted enough for a few appropriate jokes? What type of language should you utilize based on that tone?

This is where important writing strategies you have heard of in the past, such as the 5 W’s of writing, come into play. Along with these elements, you must have the proper flexibility to change these elements based on different topics. With the right consideration of language, examples, viewpoint, and qualities of your work, you can form various writing voices that capture readers.

Talking and Resonating with the Audience

As a content writer for a company or brand, you must understand what your group stands for. This not only helps you write with the right voice but also understand the audience reading your work. If you understand what a brand stands for, you can understand why the audience follows it. When you understand why your audience looks towards your brand, you can communicate and resonate with them.

Communication with the audience is key to writing for them. You want a proper understanding of why they chose your brand specifically. Is it the products or services themselves, the people who work there, or even the company values? When you understand what qualities your audience is searching for, you will know what writing voice and tone work most appropriately for them. With this, you not only write better content but further build the trust your audience seeks from a brand.

By researching and communicating with others, you can create and use the most effective voice and tone for your content. If you find yourself struggling to establish a writing voice, you can find the assistance you need. Through services such as law firm marketing, social media management, and blog distribution networks, Actionable Agency can help you. By offering many marketing solutions and web development for law firms across the country, we extend their reach and develop their business. At Actionable Agency, we can provide an analysis of your current strategy and website of your firm to help formulate new solutions. For more information, call us toll-free at (855) 206-9689.

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